Americana Launches “Concierge Vault” to Tokenize Precious Collectibles

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Americana, a platform that digitizes luxury collectibles, launched its “Concierge Vault” service on the 22nd.

Vaulting with Americana is NOW OPEN.

Apply to vault your most precious items today. pic.twitter.com/FXVpTUlzw2

—Americana (@AmericanaNFT) July 21, 2023

Americana has built a tokenized ecosystem where users can showcase their collections, list items, and accept price offers. Provide a centralized platform for collectors.

The new service “Concierge Vault” is an asset management system that manages valuable collectibles in a temperature- and humidity-controlled vault and has an authentication function based on blockchain. This includes the transportation process to bring the goods to the high security facility.

This service was developed to eliminate the hassle and problems associated with buying, selling and storing luxury collectibles. It covers vintage cars, limited edition sneakers, fine art, fine china, and other properties.

In order to use the Concierge Vault, first consult with the Americana staff and appraise the item. A digital certificate will be issued for each asset once the goods acceptance process is complete. This ensures that each item in the vault is fully authenticated and traceable on the blockchain.

Americana sold 9,500 tokens ($1.235 million) at a unit price of 0.069 ETH (about $130 at the time) by offering early access rights.

Americana will offer its members collector’s items from contemporary artists such as Dustin Yellin, Danny Cole and Tom Sachs. We also anticipate commission income from the secondary transactions.

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Americana has raised $6.9 million in seed funding in May 2022. Investors include Seven Seven Six VC, founded by Reddit co-founder Alexis Ohanian, and NFT marketplace OpenSea.

“By transforming physical goods into digital luxury items, Americana combines the best of both worlds and delivers a superior experience,” said Jake Frey, CEO of Americana.

Tokenization of real assets is attracting attention as an important area for expanding the blockchain and DeFi (decentralized finance) markets.

Arcade.xyz, an NFT (non-fungible token) lending protocol, and 4K, which is in charge of storing physical assets and issuing NFTs, are developing a decentralized pawnshop service that borrows crypto assets (virtual currency) against the security of luxury watches. The total amount of loans secured by luxury watches on Arcade is worth 2.5 billion dollars (350 billion yen).

connection:Possibility of NFT-based decentralized pawn shop that borrows virtual currency with Rolex as collateral

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