ANA launches NFT business ── Opens its own marketplace | coindesk JAPAN | Coindesk Japan

All Nippon Airways (ANA) and ANA NEO announced on May 30 that they will start the NFT business.

ANA NEO has opened its own NFT marketplace, ANA GranWhale NFT MarketPlace. According to the release, it is the world’s first airline group. ANA NEO advocates an “extended travel experience through Metaverse” and operates the virtual travel platform “ANA GranWhale”.

On the other hand, ANA sells NFT products as “ANA NFT Collection”.

The first NFT product is a digital photograph of Luke Ozawa, an aerial photographer who has been taking aircraft for half a century. One of them will be sold with a positive film.

The second installment will be the special painting machine of the first Boeing 787, which ANA introduced as a launch customer for the first time in the world, and the design that was being considered as a design proposal at that time. .

In terms of airlines, in March, an Argentinian low-cost airline (LCC) launched an initiative called “Ticket 3.0” to sell electronic tickets as NFTs. Users can change the name of NFT tickets, transfer, sell, etc. by themselves.

In the future, the ANA Group plans to promote NFT conversion of special products from all over Japan.

｜Sentence / Editing: CoinDesk JAPAN Editorial Department
｜Image: ANA GranWhale NFT MarketPlace (capture)