Animoca Brands launches NUVA, an RWAs marketplace, in partnership with ProvLabs

Animoca Brands has unveiled NUVA, a new digital marketplace aimed at transforming the fragmented real-world asset (RWA) sector.

Developed in collaboration with Provenance Blockchain Labs (ProvLabs), NUVA is designed to offer permissionless access to institutional-grade tokenised assets through a unified, vault-based system.

The platform is set to launch officially in Q4 2025 and will initially feature assets from Figure Technologies, including the SEC-registered yielding stablecoin YLDS and a pool of fixed-rate home equity lines of credit (HELOCs).

Both are tokenised through vault structures that aim to simplify investor access and boost liquidity across chains.

Animoca Brands wants to bridge the fragmented RWA market

According to Animoca Brands’ co-founder and executive chairman, Yat Siu, the RWA sector is growing rapidly but remains highly fragmented across different blockchains and platforms.

This fragmentation, he explained, reduces the reach and overall impact of tokenised finance.

By launching NUVA, Animoca and ProvLabs intend to unify these scattered efforts under a single, interoperable ecosystem.

NUVA aims to bridge the gap between asset issuers and investors, whether they are retail participants, institutions, Web3 foundations, or treasuries.

The marketplace will offer a curated selection of vaults, each representing distinct yield strategies and risk profiles.

As a result, NUVA hopes to make high-quality financial products more accessible than ever before.

NUVA to issue institutional-grade assets on day one

At launch, NUVA will feature two major offerings: nuYLDS and nuHELOCs. These vaults will provide tokenised exposure to Figure Technologies’ digital products.

The YLDS stablecoin, notably the first yield-bearing stablecoin security approved by the US Securities and Exchange Commission (SEC), will offer investors an on-chain alternative to traditional fixed-income investments.

Meanwhile, the HELOC vault will allow users to access a pool of high-quality home equity loans, previously accessible only through traditional banking channels.

ProvLabs CEO Anthony Moro noted that vault tokens will act as liquid claims to these underlying real-world assets.

This setup enables users to trade or transfer them across decentralised finance (DeFi) platforms, thereby injecting much-needed liquidity into previously illiquid asset classes.

NUVA will be powered by Provenance Blockchain

NUVA is built on Provenance Blockchain, a public Layer 1 network specifically designed for financial services.

The blockchain currently supports over $15.7 billion in tokenised real-world assets, making it a strategic backbone for the NUVA platform.

Its infrastructure allows for seamless integration with digital asset issuers while maintaining regulatory compliance and enterprise-grade security.

Mike Cagney, executive chairman of Figure Technologies, expressed strong support for the project, calling NUVA a meaningful use case that highlights Provenance Blockchain’s unique capabilities.

According to Cagney, leveraging HELOCs and YLDS as initial assets signals strong confidence in Provenance’s role in expanding decentralised finance.

NUVA to launch its own utility token

In addition to launching the marketplace, NUVA plans to introduce its own utility token, $NUVA.

This token will support governance functions, staking rewards, and transaction fees, aligning all participants within the ecosystem.

While full details about tokenomics are expected closer to the launch date, the token is expected to play a central role in sustaining NUVA’s long-term growth and community alignment.

The governance structure will allow stakeholders to vote on proposals and shape the evolution of the marketplace, promoting transparency and decentralisation.

Animoca Brands, which will lead go-to-market and listing strategies, plans to leverage its wide network in Web3 to support adoption and growth.

RWA tokenisation is on the rise

The NUVA launch comes at a time when the tokenised finance sector is gaining extraordinary traction.

Since 2022, the RWA market — excluding stablecoins — has surged by over 380% according to a recent report by RedStone. Analysts project that tokenised RWAs could represent a $30 trillion market by 2030.

This momentum is driven by growing demand for blockchain-based access to real-world financial products like credit, bonds, and real estate.

Major institutions, including JPMorgan and EY, are now exploring how tokenised assets, such as money market funds and deposits, can replace traditional instruments in on-chain financial ecosystems.

As regulations around tokenised securities and stablecoins begin to mature, platforms like NUVA are well-positioned to take the lead in shaping the next generation of decentralised finance.

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