“Asahi Advertising Award” certificate converted to NFT ── as a permanent digital proof | CoinDesk JAPAN | Coin Desk Japan

On July 5, Asahi Shimbun, in cooperation with SBINFT, which conducts NFT consulting business, and SBI VC Trade, which conducts crypto asset exchange business, will issue a “digital award certificate” using NFT to the winners of the 71st Asahi Advertising Awards. announced to publish. Winners will be able to permanently prove their achievements in winning the Asahi Advertising Award.

The Asahi Advertising Award was established in 1952 and has a long history in the advertising industry. From this time, which is the 71st time, in addition to the conventional “newspaper advertisement section”, a new “digital collaboration section” will be established, and as part of that, we will add the certificate to paper and convert it to NFT.

The digital certificate will be issued in SBT (Soul Bound Token), an NFT that cannot be transferred to others, so that it can serve as a “proof of award”. It is stored on the public chain Polygon Chain and permanently proves the winning record of the Asahi Advertising Award.

｜Sentence: CoinDesk JAPAN Editorial Department
｜Image: From the release