BC.GAME and Leicester City Football Club announce 40 M partnership and launch of new cryptocurrency BC

4 months ago 39

In an exciting development for both the sports and iGaming industries, BC.GAME, a leading iGaming platform, has entered into a $40 million partnership with Leicester City Football Club.

This collaboration, announced on July 5, designates BC.GAME as the “Official Principal Partner” of the football club.

Starting with the 2024/25 season, BC.GAME’s branding will be prominently featured on Leicester City’s Men’s First Team shirt-fronts and adult replica shirts, marking a significant moment in the club’s illustrious history.

Introducing $BC: A leap forward in iGaming

The partnership also heralds the launch of BC.GAME’s proprietary cryptocurrency, BC, represents a major innovation in the iGaming space. BC is designed to enhance the platform user experience by offering incentives and practical features that benefit token holders.

As both a governance and utility token, $BC aims to streamline in-game purchases and provide exclusive access to various benefits, reflecting BC.GAME’s commitment to leveraging technology for community engagement.

This initiative showcases BC.GAME’s ongoing support for the Bitcoin Lightning Network and its commitment to the broader cryptocurrency ecosystem.

The alteration of their logo to include ‘₿’ on Leicester City jerseys symbolizes BC.GAME’s prominent role and influence within the crypto community.

Partnership with Leicester City Football Club

The partnership runs from August 2024 to May 2026 and is a key component of BC.GAME’s strategy to enhance its global brand presence. Featuring BC.GAME’s logo on Leicester City jerseys will significantly increase the platform’s visibility worldwide.

Leicester City, celebrated for its 2016 Premier League win and 2021 FA Cup victory, brings a rich history and a dedicated fan base to this collaboration.

Together, they aim to create unique experiences for their communities, deepening the connection between fans of the sport and participants in the digital gaming world.

Stay updated on this partnership and the latest developments with $BC by following BC.GAME on their social media channels: