Brazilian crypto firm OranjeBTC to list on B3, challenging Meliuz

Brazilian cryptocurrency company OranjeBTC will begin trading on the B3 stock exchange in São Paulo next week, rivalling fintech Meliuz (CASH3.SA).

Meliuz (CASH3) was the first Brazilian publicly traded company to implement a Bitcoin treasury strategy.

However, OranjeBTC intends to build on that template by mixing physical collateral with a learning mechanism that aims to help retail investors more broadly.

The listing marks an important step for Brazil’s burgeoning digital asset ecosystem, supplying a regulated marketplace for institutional exposure to bitcoin.

According to the leadership of OranjeBTC, the company’s objective is to increase investor engagement and integrate Bitcoin as a core component of modern financial portfolios.

Focus on Bitcoin reserves and education

The company now has a treasury reserve of 3,650 bitcoins, worth more than $420 million at current rates.

By keeping direct ownership of digital assets, OranjeBTC hopes to give shareholders indirect access to Bitcoin’s potential upside without requiring them to operate wallets or traverse restrictive restrictions.

Founder and CEO Guilherme Gomes stated that the company’s strategy is twofold: develop its reserves and provide teaching tools.

OranjeBTC created its own learning platform to educate stockholders about bitcoin markets, risk management, and long-term value ideas.

The project aims to increase acceptance among individual investors while also satisfying the needs of institutional investors who are unable to purchase cryptocurrencies directly.

Alternative route to public markets

Instead of going for a traditional IPO, OranjeBTC will conduct a reverse IPO to be listed.

Unlocking a new offshore listing structure on B3 after recently acquiring Intergraus, a company in the educational sector, already listed on B3.

The new route will not only allow OranjeBTC to avoid some of the intricacies of a conventional IPO by speeding its entrance into the market, but it also benefits from Integraus’ existing listing.

Such a decision is consistent with a business in which the company provides investors with financial exposure to bitcoin while educating them at the same time.

Backing from global crypto figures

Before entering Brazil’s primary exchange, OranjeBTC received support from prominent foreign investors.

Ricardo Salinas, a Mexican billionaire and owner of Banco Azteca, is among the company’s backers.

Additional investors include Gemini co-founders Cameron and Tyler Winklevoss, crypto brokerage FalconX, and Adam Back, a well-known figure in bitcoin mining and blockchain development.

Their engagement demonstrates the growing cross-border interest in Brazilian cryptocurrency enterprises, as well as trust in OranjeBTC’s business concept.

Competing with Meliuz

By listing on B3, OranjeBTC will compete with Meliuz, which launched Brazil’s first stock exchange-listed Bitcoin treasury plan.

While Meliuz expanded its activities as a fintech firm, OranjeBTC is pitching itself as a pure bitcoin play, emphasising a single-asset focus at the “highest level.”

This specialisation may appeal to investors seeking exposure to bitcoin without the additional complexities of larger fintech firms.

The company’s premise is that stockholders can obtain exposure through shares while simultaneously receiving direct education about the asset.

Broader implications for Brazil’s financial market

The listing occurs amid persistent regulatory scrutiny and interest from institutional and retail investors in cryptocurrencies throughout Latam.

With developed equity markets and a known appetite for fintech innovation, Brazil has become a proving ground for embedding digital assets in the mainstream financial infrastructure.

OranjeBTC provides a regulatory loophole for investors who are unable to directly own crypto.

This allows institutions to gain indirect exposure to Bitcoin, with governance and compliance linked to an exchange-traded entity, through the purchase of shares.

Should it succeed, OranjeBTC has the potential to make Bitcoin a more accessible investment asset in Brazil, disrupting existing fintech corporate models and creating better ways to engage with shareholders.

Bolstered by deep international support and a big bitcoin treasury, the company now aspires to establish itself as a top crypto player in Latin America’s largest economy.

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