[btokyo club December Roundtable]The true token economy emerging at the end of the winter of crypto assets ~The dawn of Web3 development in games/IP content~ | CoinDesk JAPAN

“btokyo club” is a limited paid community service centered on business leaders of major companies researching Web3, which has been developed by N.Avenue, which operates CoinDesk JAPAN, since July 2023.

Centered on once-a-month offline “roundtables (study sessions)” inviting guest lecturers from Japan and abroad, “Basic video courses” that can be used for in-house human resource development, networking events, etc. The aim is to promote mutual communication between people online and offline, and to help accelerate Web3 in Japan.

The theme of this year’s final roundtable to be held on December 7th is “Games/IP Content.” As the progress of Web3 in Japan is attracting global attention, games/IP content is expected to open up mass adoption of Web3.

“btokyo club” is a closed venue where deep discussions take place every time in an intense time and space. If you are interested in participating, please contact us using the form below.

■Date and time: 12/7 (Thursday) 16:00-20:00

■Summary: It is said that over 90% of NFTs lost their real value during the “crypto-assets winter,” and no new block chain games, known as mega-hits, were born. As the countdown to 2024 begins in November, news that foreshadows the end of the crypto winter begins to circulate.

While major financial companies in Japan, the US, and Europe are planning projects to tokenize financial products, the development of next-generation businesses that combine IP content such as games and anime with blockchain is progressing behind the scenes. Many blockchain startups, including FTX, collapsed, and there was a time when there were fears that the entire crypto community would melt down, but the movement to explore new user experiences and business models that utilize blockchain will not slow down. do not have.

Have games such as Play-to-Earn and Walk-to-Earn, which created a boom mainly in Asia, become obsolete? Mobile games ✕ Why aren’t blockchain hits created? Is it possible to create an expanded metaverse that fuses the real and the metaverse, as depicted in Steven Spielberg’s movie “Ready Player One”?

At the “btokyo club” held in December, we will spotlight IP content such as games, anime, and characters, and have Web3 development professionals in their respective fields talk about the current state of development.

During the briefing session, Dominique Tardieu, VP, Blockchain BD and Marketing from Ubisoft, headquartered in France and known for popular games such as Assassin’s Creed and Rainbow Six, and about to release a Web3 game, gave an online presentation. conduct.

In the main session, Mr. Yuji Machida, who is in charge of new business centered on digital content at Sanrio, the creator of Hello Kitty, which celebrated its 50th anniversary this year, will be developing business on four axes: smartphone games, consumer games, metaverse, and blockchain games. In addition to Colopl’s Yoshiaki Harai, the discussion will include Masamitsu Shiino, co-founder of YGG (Japan), one of the world’s largest blockchain game guilds.

■Briefing Session Speaker

Dominique Tardieu | VP, Blockchain BD and Marketing, at Ubisoft Innovation Lab

■Main Session speaker

Mr. Yoshiaki Harai | Director CFO of COLOPL Co., Ltd./Director of Brilliantcrypto Co., Ltd.

Passed the CPA exam while attending university. In 2011, he joined Deloitte Deloitte Touche Tohmatsu Limited Liability Audit Corporation as a new graduate, and was engaged in support for public offerings of ventures and medium-sized companies, as well as accounting auditing for listed companies. He joined Colopl mid-career in 2015. Became a director in December 2018 and is in charge of the corporate headquarters and GameFI preparation office. Currently, he also serves as a director of Brilliantcrypto, a subsidiary that handles blockchain games, and is leading the business in the marketing field and IEO.

Yuji Machida | General Manager, Digital Business Development Department, Business Strategy Headquarters, Sanrio Co., Ltd.

Joined Sanrio Co., Ltd. in 2008. He has been in charge of digital licensing business, new IP business, entertainment business, etc., and is currently in charge of new business centered on digital content.

In 2012, we launched a new music-themed character project “SHOW BY ROCK!!” and in 2021, in pursuit of new entertainment, we held a VR music festival “SANRIO Virtual Fes in Sanrio Puroland.” That “everyone” can come together and have fun. To be surprised. Be excited. I’m striving to be fun and pop, looking for things that will make me smile.

Masamitsu Shiino | YGG Japan Inc. Co-Founder/SHAKE Entertainment Inc. CEO

Produced games at Sega, focusing on sports series. At Sega Networks, he is in charge of the deputy manager of the programming department. After transferring to Yahoo Japan!, he became the representative of GameBank, a game publishing company in the Yahoo group. After that, he served as the business manager and new business development department manager at Netmarble Japan. In 2022, he participated in the establishment of YGG Japan Inc. as Co-Founder, and in September 2023, he founded SHAKE Entertainment Co., Ltd. and became the representative director.

The moderator will be Yuki Kamimoto, CEO of N.Avenue/CoinDesk Japan.

｜Text: btokyo members
｜Edited by coindesk JAPAN