Chiru Labs of popular NFT “Azuki” and IPX of “LINE FRIENDS” partner | coindesk JAPAN

On April 12, Chiru Labs, a Web3 company that handles the NFT collections “Azuki” and “Beanz,” and IPX, which handles the popular character collection “LINE FRIENDS,” announced a partnership.

The two companies plan to collaborate on content, products, retail sales, real activities, Metaverse experiences, etc., and it seems that the collaboration between Beanz and LINE FRIENDS will be promoted first.

IPX has grown “LINE FRIENDS”, which was born as a LINE stamp, into an IP (intellectual property) brand, and has partnered with companies such as Starbucks, Netflix, McDonald’s, and the popular KPOP group “BTS”.

To commemorate this partnership, popular characters from both companies will be animated on a large display above the LINE FRIENDS shop in Times Square, New York during NFT.NYC, which is currently being held (April 12-14). Is displayed.

This is how it actually looks at the shop in Times Square

Please pay attention to what kind of development will be in the future https://t.co/ZLEwHIVL3i

— Azuki Japan (@AzukiJapan_IKZ) April 12, 2023

“We are thrilled to collaborate with IPX, a global leader in building innovative character IP brands loved by millions of fans around the world.” We see it as an integral part of the wave,” Chiru Labs founder and CEO Zagabond said in a press release.

Chiru Labs is known for its NFT collection “Azuki,” and according to NFT marketplace OpenSea, since its launch in January 2022, trading volume has reached 470,994 ETH (approximately $888 million, approximately $1,170 million). billion yen).

On the other hand, IPX’s Metaverse business manager Logan Cho said in a press release, “We will complement Chiru Labs’ IP with our multifaceted character IP business strategy.” We would like to develop our IP business, and will provide collaboration opportunities for both NFT holders and character IP fans.”

｜Translation: coindesk JAPAN
｜Editing: Takayuki Masuda
｜Image: LINE FRIENDS
｜Original: Companies Behind Azuki NFTs and Line Friends Characters Join Forces for Web3 Expansion