Colopl Group’s Brilliantcrypto Signs Contract with Coincheck for IEO | CoinDesk JAPAN | Coin Desk Japan

Brilliantcrypto, a blockchain game developer in the Colopl Group, announced on July 20 that it has signed a contract with Coincheck for an IEO (Initial Exchange Offering).

Brilliantcrypto is a company established in November 2022 by Colopl, a major online game company, as a 100% subsidiary that operates a GameFi business that utilizes blockchain technology.

Brilliantcrypto and Coincheck will work to create new gaming experiences and the GameFi market. New crypto assets will be issued at the IEO, and then handled by the crypto asset trading service “Coincheck”. It will also be used in a blockchain game currently being developed by Brilliantcrypto.

The game under development by Brilliantcrypto is based on the concept of “Proof of Gaming”, which is inspired by Bitcoin’s consensus mechanism “Proof of Work”, in order to solve the sustainability problem of Play to Earn games.

The details of the game will be announced at the conference “WebX 2023” scheduled to be held on July 25th, by Isao Baba, founder and chairman of COLOPL, and president of Brillantcrypto. Mr. Baba is known for his very limited appearances in the media, so his presentation is likely to attract a lot of attention.

｜Sentence: CoinDesk JAPAN Editorial Department
｜Photo: Mr. Isao Baba, President and CEO of Brilliantcrypto, Mr. Tomoyuki Isaka, Vice President and Executive Officer of Coincheck and General Manager of Crypto Asset Business Headquarters (from press release)