CVS Health files for Metaverse, NFT-related trademarks

The Healthcare firm CVS has become the latest firm revealed to file for metaverse and NFT-related trademarks in the United States.

In an application dated February 28, the pharmacy company seeks to trademark its logo for the metaverse, along with offering an online drugstore. It will also offer “downloadable virtual goods, namely, a variety of consumer goods, prescription drugs, health, wellness, beauty, and personal care products and general merchandise” which can be used both online and offline.

In addition, CVS also plans to use blockchain technology and smart contracts in creating virtual goods and services. It aims to provide “online digital artwork and images; crypto-collectibles and application tokens used and transferred on software as a service (SAAS); crypto-collectibles and application tokens accessed on platform as a service (PAAS).”

The company has submitted a ‘1B’ application, suggesting that it intends to use the trademark registration for long-term use even if there are no immediate plans to use it.

A Fortune-500 firm, CVS is currently the fourth-largest pharmaceutical company in the United States. With the latest filing, it has joined the likes of Nike, Walmart, Adidas, Victoria’s Secret, McDonald’s and several other companies looking to enter the burgeoning industry.

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