1 year ago
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Product Placement NFT
Digital Entertainment Asset Pte. Ltd. (hereafter, DEA), which develops the GameFi platform business globally, announced on the 14th an advertising solution “Product Placement NFT” that can create original NFTs on “PlayMining”.
Web3 technology will increase advertising effectiveness and contact opportunities with users, and will be a solution that can secure a portion of revenue as royalties from NFT secondary distribution fees.
DEA’s “Product Placement NFT” allows companies and individuals to create “original NFTs” of products and services that they want to promote, add the utility of games on PlayMining to those NFTs, and sell and distribute them to users.
Source: Digital Entertainment Asset Pte. Ltd. (DEA)
Users naturally come into contact with products and services during their normal gaming experience, reducing the risk of advertisements causing discomfort to users and damaging the brand image. Utility is expected to generate higher user interest and engagement than traditional advertising.
Advertisers can expect business revenue from NFT sales, and can monetize a portion of secondary distribution transaction fees by securing royalties using blockchain smart contracts.
What is product placement?
An advertising method that incorporates advertising products into content and appeals to people who enjoy content in a natural way.
Cryptocurrency Glossary
connection:DEA to release limited NFT on Rakuten’s platform “Rakuten NFT”
To expand the PlayMining economic zone
Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018.
DEA’s PlayMining is a crypto asset (virtual currency) “DEAPcoin (DEP)”, an NFT marketplace “PlayMining NFT”, a total of 5 Play to Earn titles, and a metaverse project “PlayMining Verse” GameFi platform. Currently, it has more than 2.7 million members worldwide, and continues to expand its content and increase its users based on the concept of “creating an economic society where everyone can live while having fun.”
Through the “Product Placement NFT” initiative, DEA will accelerate the inflow of advertising and promotion expenses by companies and individuals into the PlayMining economic zone, stabilizing the price of DEAPcoin (DEP) and promoting a sustainable Play to Earn experience. Aim to provide.
Source: Digital Entertainment Asset Pte. Ltd. (DEA)
Following “Product Placement NFT,” DEA plans to release multiple products that will strengthen connections with external economies.
On March 9, DEA started selling limited NFTs on the NFT platform “Rakuten NFT” operated by Rakuten Group Co., Ltd.
In January, NFT purchases at PlayMining NFT’s “OFFICIAL STORE” (primary transaction) made it possible to make payments in legal currencies such as PayPal and credit cards. For “USERS” (secondary transactions), we continue to accept only DEP token payments.
What is GameFi
In one of the DeFi fields, it refers to projects and games that feature “Play-to-Earn” that allows you to earn money by playing games. Based on blockchain technology.
Cryptocurrency Glossary
connection:DEA’s NFT Marketplace Allows Buying With Fiat Currency
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