Derya Matras announced as Meta’s Vice President of Europe, Middle East and Africa

Derya Matras will be the new Vice President for Meta in Europe, Middle East and Africa, taking over from Angie Gifford, who announced that she will be leaving her role as VP of EMEA at the end of this year. 

Derya brings deep experience of leading diverse markets and teams. She joined Meta in 2015 and led the business in Africa, the Middle East and Turkey, where she built a successful track record of helping businesses to grow and thrive using Meta’s platforms. This success led her to assuming additional responsibilities for overseeing the UK and Northern Europe regions too, overseeing the company’s business operations in more than 80 countries.

Prior to Meta, Derya held leadership roles in media, retail and management consulting, primarily at McKinsey & Company. 

She will join Nicola Mendelsohn’s leadership team immediately, and will assume full responsibilities in December, working closely with Angie Gifford to ensure a seamless transition.

Nicola Mendelsohn, Meta’s Global Head of Global Business Group, said:

“Since she joined Meta in 2015, Derya has become a leader known for putting people first. Derya has deep industry expertise, makes data-driven decisions, and has skillfully built and led diverse markets. What really drives Derya is helping businesses grow and creating more opportunities for people everywhere. I am thrilled to see her take on this new role.”

Derya Matras, Vice President, EMEA, said: 

“I’m delighted to take up the role of Vice President of GBG for EMEA. Having had the privilege of working within this diverse and dynamic region for the past nine years, I’ve witnessed first-hand the impact our tools and platforms have on businesses of all sizes. I look forward to now working with our partners across the whole region to unlock their full growth potential.”

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