Dubai’s VARA Announces Tougher Marketing Rules for Crypto Firms!

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Dubai’s Virtual Assets Regulatory Authority (VARA) has announced new marketing rules for Virtual Asset Service Providers (VASPs). Starting October 1, 2024, these regulations aim to enhance marketing practices in the crypto sector. VARA has also released a Marketing Guidance Document to assist VASPs in following the new rules. The focus is on accurate marketing, avoiding false claims, and protecting consumers. All companies promoting virtual assets must comply, regardless of their VARA licensing. This change is part of Dubai’s push to create a safer and more transparent space for virtual assets. What will this mean for the future of crypto marketing in the region?