eToro to launch tokenized US equities on Ethereum

eToro, a leading trading and investing platform, has announced its plans to enter the tokenized stocks market with the launch of tokenized US equities on Ethereum.

The announcement, made during the company’s global webinar “eToro Unlocked: Trade without Boundaries” on July 29, 2025, comes as eToro bids to join a growing trend across the stocks and cryptocurrency markets.

Other major platforms across the industry have also unveiled similar plans, with many pointing to the improving regulatory landscape.

eToro announces foray into tokenized US stocks market

eToro, a NASDAQ-listed company with a presence across more than 75 countries and boasting of over 40 million users, is eyeing the new tokenized stocks market.

The company is taking steps to expand its product suite with the new offering of tokenized US equities, which it will roll out via the Ethereum blockchain.

It’s a move that builds on eToro’s vision to democratize finance via blockchain technology.

Indeed, eToro co-founder and CEO Yoni Assia says the quest for tokenization goes back to the platform’s launch and then acquisition of Danish token startup Firmo. 

Having tapped into Firmo’s acquisition in 2019 to add tokenized gold (GOLDX) and silver (SLVX), the next step is tokenized equities.  

“We’ve been long-term believers in a tokenized future. Blockchain technology will facilitate the greatest ever transfer of wealth, as traditional assets are tokenized and moved onto the blockchain,” eToro CEO Yoni Assia said.

Ethereum will allow the platform to offer trading of US-listed stocks, accessible as ERC20 tokens on the platform.

The goal, eToro said, is to enable seamless integration into the decentralized finance (DeFi) ecosystem. 

24/5 trading and futures

The offering of tokenized US stocks is part of eToro’s unveiling of new products – namely, 24/5 trading and futures.

In addition to tokenized equities, eToro will therefore offer an initial 100 stocks of US-listed companies.

The offer also includes exchange-traded funds (ETFs), with 24/5 support allowing investors to trade outside regular market hours. 

“We want to offer our global user base the flexibility to trade on their time-frame. 24/5 trading whether through US equities or spot-quoted futures empowers users to trade in real-time in response to market events or simply when it’s convenient to them. We will continue to expand this offering to put our users in control of when they trade,” said Yoni Assia.

According to Assia, the growth of the tokenized stocks market, as well as other blockchain related developments, are a result of the evolving regulatory environment across the globe.

Key developments include the Markets in Crypto-Assets (MiCA) regulation in Europe and the GENIUS Act recently signed into law in the United States.

Kraken, Coinbase, and Robinhood are among the platforms to roll out tokenized stocks.

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