Europe’s First Bitcoin Treasury Firm Plans $340M BTC Buy

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Paris-based Blockchain Group is stepping up its Bitcoin game in a big way. The company has announced plans to raise €300 million (around $340 million) to grow its Bitcoin treasury – marking one of the boldest crypto moves yet by a European firm.

Already holding over $154 million in Bitcoin, Blockchain Group is now aiming to more than double down. It calls itself Europe’s first dedicated Bitcoin treasury company, and this new raise positions it to play a bigger role in shaping institutional crypto adoption across the region.

The way they’re raising funds, who they’re partnering with, and what it says about Europe’s crypto market – it’s all worth a closer look. While the U.S. dominates headlines, Europe might be quietly setting up its own Bitcoin power players. 

Here’s what you must know. 

Borrowing from Wall Street’s Playbook

Here’s what makes the move even more interesting – the structure of the raise. Inspired by the U.S. market’s At-The-Market (ATM) model, Blockchain Group will sell shares directly at market prices, in tranches, and only under certain limits. The shares won’t be dumped all at once, but released gradually, based on the previous day’s closing price or the volume-weighted average price, whichever is higher. There’s also a cap: no more than 21% of that day’s trading volume.

It’s a mechanism designed to raise capital while maintaining market balance. The company plans to start small, with €500,000, and scale from there.

This kind of fundraising isn’t commonly seen in European crypto firms. So, yes, it’s a clear sign that Blockchain Group wants to break out of the local mold and start playing on a much larger field.

With TOBAM on Board, the Stakes Just Got Higher

The Blockchain Group isn’t going at it alone. It’s teamed up with TOBAM, a well-known asset manager, to handle the capital raise and ensure the funds are used smartly. TOBAM will help direct the new capital toward growth and profit-generating strategies.

This move is about long-term business development with Bitcoin as the strategic core. Love to see it. 

Strategic Vision Comes from the Top

Alexandre Laizet, the company’s Deputy CEO and head of Bitcoin strategy, has been vocal about the raise on social media. He’s made it clear: this is about more than just growing the treasury. It’s about global expansion.

He mentioned that the company does not waver in managing Bitcoin investments, pointing to the group’s firm focus on yield and results. He believes the ATM program will further cement the company’s role as a top player in Europe’s Bitcoin market.

Valentin Kosanovic echoed the sentiment, calling the program a major step forward for the company’s global operations. For him, it’s about staying laser-focused – “121%,” in his words – on making Bitcoin a core driver of value.

Move Aside, MicroStrategy!

The timing is telling. Just days ago, MicroStrategy, still the largest corporate Bitcoin holder in the world, announced plans to raise $1 billion for more Bitcoin. Blockchain Group’s raise may be smaller, but it signals that Europe isn’t sitting this one out.

Meanwhile, U.S. spot Bitcoin ETFs have been seeing outflows – over $47 million on June 6 alone. But firms like Blockchain Group are pushing forward anyway, not reacting to short-term moves, but acting on long-term conviction.

With this new capital program, Blockchain Group is raising the stakes for institutional crypto strategy in Europe. We’re excited for what’s next.