French vegan fast-food chain Furahaa Group enters tokenization market

French plant-based fast-food leader, Furahaa Group, is making a significant move into the digital asset space with the upcoming listing of its FURA tokens on INX, a regulated platform for digital securities and tokenized real-world assets.

Starting November 20, 2024, global investors can access Furahaa’s equity through fractional ownership on the blockchain, marking a unique expansion in the fast-food industry.

Founded in 2015, Furahaa Group has become a standout in Europe’s vegan market. Generating annual revenue of €1.2 million per branch, Furahaa has expanded rapidly with its franchise models such as Furahaa Express, reaching across Europe and into the US.

This growth comes as the vegan market surges, projected to reach $40.3 billion by 2030. With competitive pricing and high margins, Furahaa’s success reflects the demand for plant-based food options, making the FURA token an attractive investment opportunity.

The FURA token will allow investors worldwide to own a stake in Furahaa Group, broadening access to a socially conscious business.

Each token, representing a share in Furahaa, will be available on INX’s blockchain-enabled platform, facilitating investment outside conventional stock markets.

The flexibility of fractional ownership combined with INX’s secure and regulated infrastructure means that new and existing investors can benefit from liquidity, secure trading, and accessible equity ownership.

Tokenized equity through INX

INX is emerging as a popular platform for digital securities, creating new opportunities for companies like Furahaa to diversify beyond traditional markets. By listing FURA tokens, Furahaa can attract investors aligned with the company’s mission of sustainable, plant-based eating and inclusive finance.

The Ethereum-based ERC-1404 token structure offers reliability and security while allowing trading flexibility on INX’s blockchain infrastructure, providing a trusted and regulated environment for trading.

“Through our partnership with INX, we’re creating a more accessible path to invest in Furahaa Group,” said Arthur Devillers, founder of Furahaa Group. “We’re excited to bring the opportunity of plant-based, mission-driven growth to a wider audience of investors.”

Furahaa’s tokenized equity offering reflects its commitment to transparency and financial inclusion, while INX’s platform enables the company to reach global investors with a seamless, flexible approach.

A platform for socially impactful investments

As Furahaa Group pioneers tokenized ownership within the fast-food industry, INX aims to expand investment access to a variety of real-world assets.

Shy Datika, CEO of INX, expressed enthusiasm about Furahaa’s move to the platform.

“We’re thrilled to welcome Furahaa tokens to our platform,” Datika said. “Together, we’re enabling access to impactful investments that reflect both financial and environmental goals.”

For investors, the FURA tokens provide a secure way to engage in the plant-based food market and support Furahaa’s mission of sustainable business growth.

With Furahaa Group’s new tokenized model, investors can gain a foothold in the fast-growing vegan sector while aligning their investments with ethical priorities.

This listing reflects a growing trend toward tokenization in the investment world, driven by blockchain’s ability to enhance transparency and broaden market access.

With the listing of FURA, Furahaa is positioned to appeal to investors interested in sustainability, innovation, and the future of plant-based food.

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