GameStop powers beta NFT marketplace with Loopring’s ZK-Rollup

GameStop, one of the most popular US-based gaming retailers, has launched a beta version of its NFT marketplace after confirming its integration with Loopring, a layer 2 protocol on Ethereum that allows users to create digital asset exchanges.

The company has launched a beta version of the platform which enables users to set up their profile and username, and make deposits by connecting with an Ethereum wallet like MetaMask. Meanwhile, GameStop has not revealed the launch date of the official marketplace.

A blog post issued by Adam Browman, Loopring’s Head of Growth, explained the benefits of joining the platform, which seeks to provide a “fast, cheap, and secure” platform for users. The post added:

“To accomplish this, the new Marketplace built atop Loopring L2, ensures that users receive the strongest digital property rights anchored by a secure, decentralized, and credibly neutral environment like Ethereum. Loopring zkRollup inherits Ethereum’s self-custodial security while abstracting away costly gas-fees, leaving no one priced out.”

This comes months after some of the crypto sleuths found references to Loopring software in the GameStop marketplace database. At the time, Loopring’s native token LRC jumped by more than 200% within a week. Yesterday was no different after the token rose from $0.84 to $1.21 in a matter of minutes.

GameStop previously announced in February that it has partnered with a rival layer 2 platform ImmutableX to develop its marketplace. Clarifying the confusion, Immutable released a statement, which stated that the protocol is powering GameStop’s NFT marketplace as their preferred partner. Both the companies are working to onboard more developers and NFT projects for the platform.

“Immutable X is powering GameStop’s NFT marketplace as their preferred partner – together we are sourcing, building, and investing in a world-class pipeline of gaming content to deploy on to the GameStop marketplace using the Immutable X protocol,” the L2 protocol tweeted Wednesday.

5/ LRC integrating was not a surprise (and we welcome them!) – this was in the 8K. We are glad to work with all people who are helping to scale Ethereum.
The GameStop marketplace will ultimately be an aggregator, with Immutable as its preferred partner.

— Immutable | $IMX (@Immutable) March 23, 2022

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