Hakuhodo Holds Calbee Potato Chips NFT Bonus Distribution Campaign

NFT chips campaign held

Hakuhodo Co., Ltd. announced on the 12th that it has launched the “NFT Chips Campaign” of Calbee Potato Chips with NFT bonus in collaboration with Calbee Co., Ltd. and CryptoGames Co., Ltd.

Calbee potato chips sold at convenience stores nationwide will become NFT chips for a limited time. Every time you purchase the target product, you can enjoy watching the “Potato NFT” that comes as a bonus level up and grow while watering. This NFT (non-fungible token) will be issued on the public blockchain Astar Network from Japan.

This NFT is called a “purchase growth type NFT” that enjoys NFT that grows in stages according to the number of purchases. According to CryptoGames, the campaign with purchase growth type NFT as a bonus will be the first in Japan (as of March 15, 2023).

Calbee has sold various “character chips” including professional baseball chips, but this is the first attempt to sell potato chips with NFT as a bonus. The outline of the “NFT Chips Campaign” is as follows.

Date: April 12, 2023 (Wednesday) 10:00 to May 31, 2023 (Wednesday) 23:59

■ Contents:

(1) “Potato NFT” will be distributed to consumers who meet all the participation conditions (ends as soon as the distribution limit is reached). Each time you scan an empty package of the target product with the “Ruby Program”, the “Potato NFT” grows, and if you scan it 5 times, you can harvest the character of the fictional world “Jagaverse”.

(2) Among (1), users who harvested the “golden character” that appears randomly when acquiring a character will receive “CHIPS NEXT Yokune Taimo Kita Akari” (6 bags) limited to 100 people ( Distribution is limited to Japan).

(3) “Potato NFT” holders will be provided with new digital experiences in the future.

■Target:

① Consumers who have downloaded the “Calbee Ruby Program” (https://www.calbee.co.jp/lbeeprogram/) app

② Consumers who folded any of the target products (“Potato Chips Usushio Flavor / Consomme Punch / Norishio”) with the “Calbee Ruby Program”

③ Consumers who have registered an NFT management service “wappa” account in the “Calbee Ruby Program”

Calbee’s second NFT policy

The “NFT Chips Campaign” is the second NFT measure jointly implemented by Mirai’s business office with Calbee, which aims to develop new businesses beyond Hakuhodo’s advertising business. In this measure, the data wallet “wappa” jointly developed by Hakuhodo and DataGateway will be introduced as a wallet necessary for owning and managing NFTs.

wappa is designed based on the idea of ​​web3 (distributed web) that “personal data is managed by individuals, not by companies.” , provided to companies anonymously.

Hakuhodo announced a collaboration with Calbee in July 2022, and implemented a campaign where users who harvested virtual potatoes on the GameFi platform “AstarFarm” on the Astar chain will receive Calbee’s real potato products by lottery. . AstarFarm is being developed by AstarGames, a developer specializing in the Astar chain, spun off from CryptoGames.

connection:CryptoGames Establishes Web3 New Company Specializing in Astar Network

Furthermore, in December 2022, Hakuhodo will establish Hakuhodo Keithly, which plans and operates web3 hackathons, together with Sota Watanabe, CEO of Startale Labs Pte Ltd (headquartered in Singapore), which develops the public blockchain Astar Network from Japan. , We are strengthening our efforts in the web3 area.

connection:Hakuhodo Keathley to Host Web3 Hackathon Sponsored by Toyota from February 14th

Hakuhodo’s vision is to leverage “consumer ideas” and “creativity” to create web3 experiences with various partner companies. And we aim to build a world where more consumers can participate in web3.

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