HashPalette collaborates with Ryzap to release “Workout to Earn” product

RIZAP enters web3

HashPalette Co., Ltd. and RIZAP Co., Ltd. announced that they have jointly launched the “Workout to Earn” product to build a Web3 healthcare ecosystem.

Aiming to release products within the next year (2024), we plan to release “Move to Earn” and “Workout to Earn” products with the aim of sustaining and improving user health promotion motivation through GameFi (blockchain game). do.

This product will be developed and provided by HashPalette, and will be built on the NFT specialized blockchain “Palette”. In addition to providing supervision and marketing support, RIZAP will consider collaboration with various services provided by the company.

HashPalette is a 100% subsidiary of HashPort, which was established in 2020 and develops products in the NFT field. Palette Token (PLT), an NFT-specific blockchain, will be listed on Coincheck, a major domestic exchange, as Japan’s first IEO (Initial Exchange Offering) in July 2021, attracting strong interest from individual investors. collected.

connection:HashPort representative reveals the prospects of Palette (PLT)[CONNECTV・Video commentary]

RIZAP is a company that operates one of the largest personal training gyms in Japan, with 119 stores in Japan. The total number of members exceeds 180,000. The before and after TV commercial, based on the concept of “Committing to results,” began airing in June 2014 and received a great response.

On the other hand, in 2019 and 2020, the impact of the spread of the new coronavirus and aggressive acquisitions and M&A strategies backfired, resulting in final losses for two consecutive years. led to management reconstruction.

In the third quarter of the fiscal year ending March 2011, we posted a consolidated net loss of 8.72 billion yen, but the 24-hour, 365-day operation ChocoZAP, which we invested in, is steadily expanding. The stock price is recovering from the latest low in December 2021.

Choco Zap is an unmanned gym that targets the light segment and can be used at a reasonable price of 2,980 yen per month.

Programs using SBT

Furthermore, as a further development, we are considering promoting the issuance of “Healthcare Trust” using “SBT (Soul Bound Token)”, which is an NFT (non-fungible token) that cannot be traded on the secondary distribution market.

HashPalette

“Healthcare Trust” is a token that records various health-related information on the blockchain, including the results of user health promotion activities, and ranks up according to the results of health activities. Users will be able to receive various benefits according to their trust rank.

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