1 year ago
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A virtual land with a chicken mac nugget motif
The Sandbox (SAND), which provides the Web3 metaverse game, announced on the 20th that McDonald’s in Hong Kong has opened “McNuggets Land” in a virtual land within the sandbox.
McDonald’s Hong Kong is launching the first metaverse experience: McNuggets® Land in The Sandbox to celebrate the Chicken McNuggets’ 40th Anniversary with a series of exclusive rewards! 
Get ready to party with your favorite Chicken McNuggets in the metaverse today
… pic.twitter.com/5kO3IPCOAq
— The Sandbox (@TheSandboxGame) July 20, 2023
Users will be able to interact with game characters dressed as Chicken McNuggets in McNuggets Land, and take selfies to share on social media.
In commemoration of the 40th anniversary of Chiken McNugget, various limited benefits are also available. Global users will also be given sandbox’s unique token “SAND” and souvenirs according to the completion of in-game quests.
In addition, there are additional benefits for Hong Kong users. Only 10 people will be given a free Chicken McNugget ticket valid for 365 days. In addition, you will also win a coupon that can be redeemed for 6 Chicken McNuggets.
You can also view an exhibit about the 40-year history of Chicken McNuggets in a virtual art gallery.
“Web3 technology is enabling many brands to engage more closely with their customers,” said Sebastian Borge, co-founder and COO of The Sandbox.
By working with a global brand like McDonald’s with a large customer base, we can take the sandbox to a new level and get even closer to realizing the goal of mass adoption of the Metaverse.
connection: What is the Metaverse NFT game “The Sandbox (SAND)”?
What is the Metaverse
A multiplayer 3D virtual reality world built on the Internet. You can enjoy various ways using avatars. For example, the in-game metaverse called “The Sandbox” provides voxel art creation tools and game creation tools, in which users can create their own games and facilities.
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Many companies participate in the sandbox
Various companies and brands have already developed content in virtual lands within sandboxes.
Recent examples include partnerships with LINE Studio, a LINE-affiliated game development company that provides messaging apps, Gucci, a luxury fashion brand, and Saudi Arabia’s digital government agency (DGA).
Toei Animation has also announced that it will collaborate with Minto, which handles the Web3 business, to develop land within the sandbox.
connection: Toei Animation partners with The Sandbox to produce LAND in collaboration with Minto
Plan to launch new features
Sandbox is currently gearing up for in-game virtual land owners to launch their own experiences as a new feature to launch later this year.
New tools are now available for LAND Owners to prepare Experiences for launch later this year and for Creators to share their project with the world!
Start Building the Open Metaverse Today
Learn more about Experience Publishing in our new Game Maker Academy page … pic.twitter.com/o57DwPSZwM
— The Sandbox (@TheSandboxGame) July 14, 2023
Owners have access to Sandbox’s unique game creation tools to build immersive experiences with voxelized art. It is expected that it will be possible to link it with the virtual land “LAND” owned by the owner.
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