Japanese fashion retailer ANAP buys more Bitcoin, now holds 153.4 BTC

Japanese fashion retailer ANAP Holdings Co., Ltd. has continued its aggressive Bitcoin accumulation strategy, raising its total holdings to 153.4627 BTC following two major purchases within a span of just two days.

Despite a recent 10% dip in ANAP’s share price, the Tokyo-based brand has proceeded with its crypto acquisition plan, reinforcing its confidence in Bitcoin (BTC) as a long-term reserve asset.

According to notices issued by ANAP Holdings, ANAP Lightning Capital, a consolidated subsidiary of ANAP Holdings, on June 12 purchased 27.5031 BTC for approximately ¥432.7 million, or $2.79 million, marking a bold step in the company’s roadmap to securing over 1,000 BTC by August 2025.

The June 12 purchase followed a transaction made the day before, when the company acquired 23.06 BTC for around ¥367.2 million ($2.5 million), bringing the two-day total to more than 50 BTC.

While its core retail operations remain intact, ANAP’s management has made it clear that Bitcoin (BTC) now plays a central role in its financial strategy.

ANAP’s Bitcoin strategy is part of a broader financial shift

Earlier this month, President and CEO Yuta Sawaki announced a full-scale pivot toward digital assets, unveiling a strategy to hold over 1,000 BTC by August 2025.

Rather than relying solely on market purchases, ANAP plans to reach its target through a combination of buying and internal capital contributions.

A key element of this plan is a 584.9135 BTC in-kind contribution scheduled for July 2025 from Capital T Coin Co., Ltd., which, if approved by shareholders, will lift the group’s total holdings to nearly 688 BTC.

This structured approach signals a disciplined and multi-layered investment framework, designed to leverage both organic growth and strategic partnerships.

In addition, far from simply hoarding digital assets, ANAP is actively developing a Bitcoin-centred business ecosystem to support and expand its crypto initiative.

This includes launching a Bitcoin trading desk aimed at both retail and institutional clients, and introducing premium fashion items themed around the cryptocurrency.

The group is also entering the mining support space, offering consulting and technical services to companies interested in Bitcoin infrastructure.

Additionally, ANAP will execute a ¥7.625 billion Debt-to-Equity Swap in July, with support from firms like Net Prize GK, Q.L. Land, and Tiger Japan Investment, to increase crypto reserves and streamline its capital structure.

By targeting a low average acquisition cost of just 0.3%, including fees, the group is positioning itself for long-term profitability in a fluctuating market.

ANAP has joined a growing corporate crypto trend in Japan

With the recent BTC purchases, ANAP now stands alongside other Japanese firms like Metaplanet and Remixpoint, which are also turning to Bitcoin as a hedge against inflation and currency depreciation.

Metaplanet has laid out plans to acquire as much as 210,000 BTC by 2027, while Remixpoint recently approved a $7 million Bitcoin purchase, boosting its total investment to $84 million.

As more Japanese corporations explore the role of Bitcoin in their treasury strategies, ANAP’s early and assertive moves may offer a blueprint for others in the country’s corporate sector.

With macroeconomic uncertainty on the rise, ANAP’s blend of fashion and finance may mark the beginning of a new era for listed companies seeking both growth and resilience through digital assets.

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