LINE FRIENDS and Publisher of Popular NFT “Azuki” Partner to Develop New IP Business

Collaboration in Web3 business

Digital IP (intellectual property rights) platform company IPX (formerly LINE FRIENDS) announced on the 12th that it has entered into a strategic partnership with Chiru Labs, which owns NFT collections such as Azuki and Beanz. .

From now on, we will utilize Web3 technology and collaborate on various IPs. IPX aims to strengthen its expertise in digital IP-centric businesses and expand its business scope. He also explains that he will build a unique business model that transcends the boundaries between online and offline.

connection: Azuki’s 1st anniversary, release of online city “Hilumia”

The two companies will work together to develop and license Beanz products first. Already on Twitter, an animation collaboration between Beanz and LINE FRIENDS characters has been released. In the future, we will continue to work together by combining the IP businesses of both companies, such as Azuki.

Announcing @_LINE FRIENDS (IPX) x @BEANZ Official (Chiru Labs) pic.twitter.com/jpoWtLfFQZ

— Azuki (@Azuki) April 12, 2023

Beanz and LINE FRIENDS videos were also released at the LINE FRIENDS shop in Times Square, New York, USA. According to “Decrypt” who interviewed Chiru Labs, they plan to create contents and goods and hold events in the future. A Chiru Labs executive explained to Decrypt that IPX has been focused on Web3 efforts for the past few years.

This is how it actually looks at the shop in Times Square

Please pay attention to what kind of development will be in the future https://t.co/ZLEwHIVL3i

— Azuki Japan (@AzukiJapan_IKZ) April 12, 2023

In this announcement, IPX said that the company’s expertise in character IP and the synergistic effect created by Chiru Labs’ NFT IP influence will attract a lot of interest from the industry, and expresses expectations for future collaboration.

Chiru Labs CEO Zagabond commented on the partnership as follows:

connection: Posting on Twitter is worth 300 million yen

What is IPX

As mentioned above, IPX is the new company name of “LINE FRIENDS”. It is a company that created the characters such as Brown and Connie used in the stamps of the message application “LINE”.

The company introduced itself as a “digital IP platform company” in order to enter the Metaverse and NFT businesses using IP. In the past, we announced the vision of “IP3.0” and are developing a business that allows anyone to own IP and earn income.

IPX’s “FRENZ” platform allows users to create characters that can be used in Metaverse and NFT services and own the character’s IP. IPX has also collaborated with Netflix and Starbucks.