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Free Mint Festival at Magic Eden
Cross-chain NFT electronic market Magic Eden announced on the 2nd that it will hold a Web3 game NFT (non-fungible token) free mint campaign “Mint Madness” in March. (Mint Madness is a play on the national collegiate men’s basketball tournament “March Madness.”)
Beginning March 3rd with the Polygon (MATIC) based Web3 game “Planet Mojo”, a total of more than a dozen projects will be offered free NFT minting opportunities.
Among the projects participating in “Mint Madness”, 9 teams will issue NFTs in Polygon (MATIC), 3 teams in Ethereum (ETH), and 1 team in Solana (SOL). All NFTs issued for free have in-game functions. The list of games available for this promotion is below.
・Polygon: Planet Mojo, Meta Star Strikers, Alaska Gold Rush, Shrapnel, Petobots, Blast Royale, Rogue Nation, Tearing Spaces, Freckle Trivia
・Ethereum: Realm Hunter, Legendary: Heroes Unchained, Shrapnel
・Sorana: Papu Superstars
As part of the campaign, Magic Eden has set up a leaderboard to tally the trading volume of the Mint Madness collection on the secondary market. Prizes will be awarded to the top traders in Porygon’s collection. Users ranked in the top 10 can participate in a prize pool of 20,000 MATIC (about 3.3 million yen), and the first place user will receive a separate prize of 4,500 MATIC.
connection:Magic Eden launches trading point reward system
Magic Eden and games
Free Mint is one of the marketing strategies for initial user acquisition for the Web3 game project, similar to airdrops (free distribution) of crypto assets (virtual currency).
Magic Eden has a dedicated game team and focuses on venture investment in game development companies, business development, marketing strategy, operational support, etc., and has successfully held more than 60 game NFT release events on Launchpad.
Regarding the launch of Mint Madness, the company’s Chief Gaming Officer Chris Akhavan said:
We recognize that many games entering Web3 do not necessarily need to use NFTs as a monetization tool. But NFTs are a key user engagement tool in working with audiences that share their vision, are captivated and invested.
In February, Magic Eden announced that it would invest in 11 game studios. Through partnerships with game studios, Magic Eden will support NFT issuance, user acquisition, and in-game marketplaces. Investing game names include MatchDay, Blockstars, Epic League, Intella X and more.
connection:Magic Eden Addresses Trade in Fake NFTs
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