Manchester City and ex-OKEx sign in-stadium presence deal

Cryptocurrency exchange OKX (OKB/USD), formerly OKEx, has concluded a multiyear partnership with English Premier League champion Manchester City, CoinDesk reported. This is OKX’s first entry into soccer sponsorship.

City was champion in three of the past four seasons. They are currently at the top of the Premier League table and playing in the latter stages of the FA Cup and UEFA Champions League.

Etihad Stadium gets OKX branding

The exchange will display branding at the Etihad Stadium, the club’s home stadium, and the partners will be exploring additional projects together, OKX announced today. No additional terms of the agreement were disclosed.

Roel De Vries, Chief Operating Officer of City Football Group said:

We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports. The new partnership aligns our shared values of innovation, drive for success and being at the cutting edge of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.

Jay Hao, CEO of OKX added:

We are delighted to partner with Manchester City, one of the world’s best-loved and most successful teams. Football and crypto share something important; they are for everyone, they create inclusivity within society. For OKX, Manchester City is a Club that represents the effect football has to make a positive difference in people’s lives, to bring people together around a shared love of the beautiful game. We are entering the Premier League for the first time as City’s official crypto partner to celebrate this community spirit in the world of football because it’s something we both share.

Manchester United signed $27M deal with Tezos in February

Sponsorship deals between crypto companies and sports teams or events are becoming more and more common. In February, City rival Manchester United signed a sponsorship agreement with Tezos (XTZ/USD) reported to be worth $27 million a year.

OKX crypto exchange is the second-biggest one in the world by spot trading volume and has more than 20 million users worldwide.

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