ManU and Tezos announce landmark partnership

Manchester United and Tezos (XTZ/USD) entered into a landmark multi-year partnership, under which Tezos’ logo will be featured on the club’s range of men’s and women’s training kits, according to a post on their official site.

The first team squad will wear a Tezos-branded training kit for the first time before the upcoming match against Southampton. This will introduce fans of the Reds to the partnership to Web3 technology through the Tezos blockchain.

The world’s most advanced and sustainable blockchain

Tezos is leading a global blockchain revolution to improve the speed, security, and efficiency of digital interactions without the need for middlemen. The original proof-of-stake blockchain utilizes an energy-efficient design, which allows it to operate in a cleaner and environmentally friendlier manner than legacy chains.

Another aspect setting Tezos apart from other blockchains is that it can evolve seamlessly. Its global community of developers make regular updates, which users approve.

Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, said:

This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the Club and our fans, can interact. We are especially pleased to be partnering with one of the eco-friendliest blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the Club’s wider efforts to promote environmental sustainability.

Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem, added:

Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners. Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement. The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution.

The partnership will also include novel fan experiences on the blockchain and a pledge to support Manchester United Foundation with ongoing donations in XTZ. The funds will go toward training and educating young locals.  

The post ManU and Tezos announce landmark partnership appeared first on Invezz.