Mercari and Rakuten Wallet point investments have emerged as gateways to crypto assets and Bitcoin trading.

Mercari and Rakuten chosen by inexperienced people

On the 25th, MMD Research Institute, operated by MMLabo Inc., announced the results of the “2023 Virtual Currency (Crypto Assets) Survey.”

The survey results provide a detailed analysis of the usage of exchange services such as Rakuten Wallet, bitFlyer, and Coincheck. Of particular note is the strong tendency for Mercari’s Bitcoin trading service and Rakuten Wallet to be chosen among those with no experience in crypto assets.

First, in a preliminary survey conducted from November 24th to 29th, 2023 among 30,000 men and women between the ages of 20 and 69, 29.1% of people “knew” about virtual currency exchange services. 10.8% answered that they had experience using it.

Of these, 1,728 people answered that they started using virtual currency (crypto-asset) exchange services in 2023, and when we asked them which services they started using in 2023 (multiple answers allowed), they answered, “Mercari’s Bitcoin “Transaction services” was the most popular at 24.7%, followed by “Rakuten Wallet” at 24.2% and “bitFlyer” at 11.3%.

Source: MMD Institute (all below are the same)

Next, when we asked the 1,675 people who answered that they had used virtual currency (crypto-asset) exchange services for less than a year which services they had used (multiple answers allowed), Rakuten Wallet was the most popular choice at 26.9%. %, followed by “Mercari Bitcoin Trading Service” at 20.8%, and “bitFlyer” at 12.0%.

Regarding Rakuten Wallet, when we asked 3,240 people who answered that they had used a virtual currency (crypto asset) exchange service which services they had used (multiple answers allowed), the answer was 27.5%. %, which was the highest.

connection:Learn from the beginning about virtual currency investment and a thorough explanation of how to buy Bitcoin

Convenience of purchasing with points

Deeper insights were obtained in this survey, which was conducted among 1,600 people (n=200 each) who had experience using virtual currency (crypto-asset) exchange services, extracted from a preliminary survey.

The main reason why Rakuten Wallet and Mercari’s Bitcoin trading services are gaining popularity is the “convenience of being able to purchase with points.”

Mercari’s Bitcoin trading service is available through the Mercari app, and allows you to buy and sell Bitcoin using sales proceeds and points. This service has surpassed 1 million users in just 7 months since its launch (as of October 2023).

Similarly, Rakuten Wallet provides a service that allows users to exchange Rakuten Points earned through Rakuten Market or Rakuten Card into crypto assets.

Considering that Rakuten has 40.9 million monthly active users (as of September 2023) and Mercari has more than 22 million monthly users (as of July 2023), the virtual currency exchanges of both services This suggests the high potential of the service.

Furthermore, in terms of customer satisfaction with virtual currency exchange services, it was revealed that Mercari’s Bitcoin trading service received high praise for “ease of getting started” and “ease of use of the app.” . Rakuten Wallet has also received high praise for its “ease of getting started” and “support system.”

The survey targeted users of eight major virtual currency exchange services. A total of 1,600 users were selected, 200 equally distributed from each service. Specifically, users from Rakuten Wallet, bitFlyer, Coincheck, GMO Coin, Mercari Bitcoin trading service, DMM Bitcoin, SBI VC Trade, and BitBank participated.

connection:Start virtual currency with Rakuten Points | Point Bitcoin that is safe for beginners

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— CoinPost (virtual currency media) (@coin_post) December 21, 2023

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