Mercedes-Benz’s Web3 division releases NFT collection ── Collaboration with digital art DAO | coindesk JAPAN | Coindesk Japan

Digital arts group Fingerprints DAO has collaborated with Dutch artist Harm van den Dorpel and German automaker Mercedes-Benz to create a car concept. Release an NFT collection of generative art.

Supported by Mercedes-Benz NXT

The collection, named ‘Maschine’, is supported by ‘Mercedes-Benz NXT’, the Web3 division of Mercedes-Benz, which was set up to work on digital collectives and virtual experiences.

The collection contains 1000 different Ethereum-based NFTs. The design is inspired by moving tires, and the theme is speed and perception. Sales will start on June 7th in a Dutch auction format (a format that lowers the original price).

According to the tweet, Mercedes-Benz NXT will release three collections planned, developed and managed by the creative studio “0xNXT”. He also plans to do side projects.

3/ Our first core collection will be generative art. For this, we teamed up with a renowned generative artist and a prestigious group of art collectors for a collaboration. More details to come soon.

— Mercedes-Benz NXT (@MercedesBenzNXT) May 24, 2023

Bridging the Gap with Traditional Art

Van den Dorper told CoinDesk that Mercedes-Benz’s focus on innovation and aesthetics led to the creation of this generative art.

“It was an honor to be commissioned and entrusted with creating a truly generative, experimental work of art,” he said, adding, “The technical characteristics that blockchain brings are the benefits of ownership and ownership. It reinforces the fluid nature of digital art of all kinds in terms of history and preservation.”

Fingerprints DAO founder Luiz Ramalho said the collaboration with Mercedes-Benz NXT bridges the gap between the emerging digital art world and the traditional art world.

“There is a chance that the general public, who are largely unaware of developments in the Web3 space, will take notice of such collaborations. It is possible to make people understand that works of art that could not be realized have substance.” (Mr. Ramalho)

Fingerprints DAO, a decentralized autonomous organization, has NFT art galleries curated by a committee elected by the community. The gallery includes a number of NFT works by CryptoPunks’ Larva Labs, which pioneered the NFT boom, as well as works considered “unique and irreplaceable,” such as Loot Bags. is

Web3long-term commitment in

Today we’re introducing Mercedes-Benz NXT, a long-term commitment to building a dedicated presence within the Web3 community. Mercedes-Benz NXT will be @MercedesBenz‘s home for blockchain-based digital art and digital collectibles. Follow us to find out more soon.

— Mercedes-Benz NXT (@MercedesBenzNXT) May 22, 2023

Mercedes-Benz unveiled the Mercedes-Benz NXT last week. “It’s a long-term effort to build a special presence in the Web3 community,” he said. According to the website, Mercedes-Benz NXT aims to bring the collectible value of Mercedes-Benz cars and memorabilia into the digital realm, and work with all Mercedes-Benz brands.

｜Translation: coindesk JAPAN
｜Editing: Rinan Hayashi
｜Image: Fingerprints DAO
｜Original: Mercedes Benz Web3 Arm To Release NFT Collection With Digital Art Community Fingerprints DAO