Michael Saylor’s $100 Billion Bet: Is Apple Ready to Invest in Bitcoin?

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Bitcoin (BTC) has broken above its bull flag pattern and is now consolidating just above that level. The big question is whether it will continue to push higher and surpass the previous swing high of $70,000, or if the bullish momentum might start to fade. 

Michael Saylor, the CEO of MicroStrategy, in a recent Markets with Madison podcast, suggested that Apple should invest $100 billion in Bitcoin instead of opting for a stock buyback. Saylor believes this bold move could significantly increase Apple’s market cap and provide long-term growth. 

The $100 Billion Bitcoin Bet

Saylor predicts that if Apple were to buy $100 billion worth of Bitcoin, the value of the investment would grow to $500 billion, with a 20% annual growth rate. He estimates Apple could generate $100 billion in annual investment gains, potentially adding trillions to its market cap. This approach, he argues, would shift Apple’s valuation to 60% based on its operating business and 40% on its Bitcoin holdings.

MicroStrategy’s Bitcoin Strategy

MicroStrategy, under Saylor’s leadership, has become the largest corporate holder of Bitcoin, with over $17 billion in holdings. Saylor has consistently positioned Bitcoin as a key part of the company’s digital transformation strategy. This has proven successful, as MicroStrategy’s stock has surged over 182% year-to-date, largely due to its Bitcoin holdings.

Moreover, Michael Saylor has also emphasized that Microstrategy is positioning itself to become a Bitcoin bank, reflecting the strong institutional demand for Bitcoin and its growing relevance in traditional finance. Meanwhile, Donald Trump’s presidential campaign has raised over $7.5 million in cryptocurrency, boosting the credibility of digital assets and marking a significant step toward the normalization of crypto in political fundraising.

Bitcoin’s Impact on Smaller Companies

Saylor also suggests that smaller S&P 500 companies could improve their performance by gaining exposure to Bitcoin. He believes if these companies follow suit, their performance could begin to rival Big Tech. According to Saylor, this would shift the overall performance of the S&P index towards Bitcoin.

With these statements, Saylor continues to advocate for Bitcoin as a powerful asset for corporations, positioning it as a driver of significant growth and transformation for companies like Apple and beyond.

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Bitcoin Current Market Snapshot

Bitcoin (BTC) is currently consolidating above its bull flag trendline, facing the resistance of around $68,000 and the 0.786 Fibonacci level. While consolidation is expected between this resistance and the bull flag, strong institutional buying of Spot Bitcoin ETFs and positive market sentiment could push BTC higher. Price targets include $70,000, $71,900, and the all-time high of $73,800, with the potential to reach $100,000 before year-end.