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Aster participates in idol project
Startail Lab, a Web3 development company led by Sota Watanabe, announced on the 7th that it will be participating in the idol project promoted by “YOAKE Entertainment Co., Ltd.”, which was established by major domestic entertainment companies including Asobi System.
This partnership aims to establish a new idol economic zone using tokens and expand it globally, and in cooperation with Mr. Yasushi Akimoto, who is well-known in the entertainment industry, the project will be carried out on a global stage.
Fully produced by Mr. Akimoto, we will discover and develop male idol groups, utilize Web3 (distributed internet) technology to build a new entertainment economic zone, and aim to globalize it. By introducing tokens, the aim is to build a new relationship between fans and idols, and create an environment where fans from all over the world can support regardless of language or geographical barriers.
What is a token?
It is a type of crypto asset (virtual currency), and has properties similar to “stocks” in which the number of copies issued can be freely set by the issuer. Although they can be freely traded on the market, use cases are designed that are tied to specific companies or services.
Virtual currency glossary
Ethereum’s Layer 2 “Astar zkEVM”, developed by Startail Labs, was adopted as the basis for this project and token. Furthermore, Sota Watanabe of Startale Lab will be appointed as a director of YOAKE entertainment.
Yasushi Akimoto, General Producer of YOAKE Entertainment Co., Ltd., expressed his expectations for Watanabe as follows:
Discovering things that you would never have thought of if you hadn’t met this person opens up new possibilities. I have high hopes for Sota-kun, and I think he has a future where he can create content that will win globally.
Startail Lab aims to use Astar zkEVM and Web3 technology to bring new value to entertainment content and expand its market. With the fusion of Web3 and entertainment, tokens and blockchain technology will be used on a daily basis, and the market is expected to expand.
Sota Watanabe, CEO of Startail Lab and Director of YOAKE Entertainment Co., Ltd., said the following.
By combining entertainment and Web3 technology, it will be possible to record activities on the blockchain, design incentives for those who take certain actions, and allow anyone around the world to participate in events. We will expand the possibilities of entertainment content and compete globally.
Astar Network (ASTR) provides a user-friendly experience through Astar zkEVM, developed in collaboration with Polygon Labs. In particular, we aim to strengthen our capabilities in the entertainment field and become a bridge between Web3 users and projects in Japan and around the world.
connection:Aster launches zkEVM version mainnet in late February, announces 6 initial products
What is YOAKE entertainmen?
YOAKE entertainment Co., Ltd. includes Yasushi Akimoto, ASOBI SYSTEM, a major production company that leads Japanese pop culture, Twin Planet, which handles human resources management business and IP events, W TOKYO, a planning and production company for Tokyo Girls Collection, and a content production company. Y&N Brothers participated. Together with Startale Lab, we aim to create a new entertainment economy where everyone can participate through the Internet.
The idol industry is undergoing major changes due to advances in digital technology and globalization, impacting the relationship between fans and content, how they enjoy it, and the scope of the market. Implementing Web3 is an important strategy for gaining global fans and expanding influence.
“YOAKE entertainment”’s idol project will adopt a mechanism in which fans can earn tokens from activities that support idol groups through the establishment of a token economy. The system connects fans and idol stakeholders as stakeholders who contribute to the project’s long-term success by listening to music, purchasing products, participating in events, and posting user-generated content.
The project aims to make it easier for everyone around the world to participate through content development and promotion in multiple languages.In the future, the project will also introduce tokens to existing idol groups and become a global entertainment economic zone. The plan is to expand.
connection:Sony establishes joint venture with Startail Labs to develop blockchain
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