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Sneaker Hunt ‘Airphoria’ to be released
Nike, a major sports brand, released a video suggesting collaboration with the popular online game “Fortnite” on the 17th. The possibility that NFTs and games will be related is emerging.
On 6.20 the ultimate Sneakerhunt begins. pic.twitter.com/QgMyA1uXRT
— Nike (@Nike) June 16, 2023
The video is accompanied by the words, “On June 20th, the ultimate sneaker hunt will begin.” In addition, the logo of the 3D production tool “Unreal Engine” by Epic Games, which sells Fortnite, and the logo of Nike’s Web3 platform “.Swoosh” were projected side by side.
The title of the sneaker hunt is “Airphoria”. Details of the project, which is set to be released on June 20th, have yet to be announced.
Nike released its first NFT (Non-Fungible Token) digital sneaker collection “Our Force 1” at “.Swoosh” in April this year. It is based on the company’s basketball shoes “Air Force 1”.
connection: Nike releases NFT collection “Our Force 1” in Web3 category “.Swoosh”
.Swoosh is a platform for buying and trading digital collectibles, and items purchased on .Swoosh will also be wearable in video games and other immersive experiences.
For this reason, NFT may also be involved in “Airphoria”, which starts on the 20th. In addition, from the aspect of collaboration with Fortnite, fans have high expectations for some kind of game experience.
Images of clothing items with Fortnite and Nike logos have also leaked.
Ropa de #Fortnite x Nike Air Max Airphoria. pic.twitter.com/zazYXJqUng
— Jorge Most (@Jorge_Most_) June 17, 2023
Fortnite has an estimated 243 million players in the last 30 days, according to ActivePlayer data.
In Fortnite, in-game items such as costumes (skins) and weapons that can be worn by characters are sold, but unlike NFT, they cannot be used outside the game world or sold secondary. there is
What are NFTs?
Abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. In addition to being used for exchanging “digital items” in blockchain games, it is also an epoch-making way for rights holders (creators) in the “secondary distribution market”, which was difficult to achieve with second-hand sales, as well as proof of ownership of high-priced art works. It is also attracting attention as a means of reduction.
Cryptocurrency Glossary
Started partnership with EA SPORTS
Nike has already announced a partnership with major game company Electronic Arts (EA). We plan to collaborate in the field of virtual sports.
Details will be announced in the future, but they are planning to make products released under the sports game brand “EA SPORTS” compatible with “.SWOOSH”.
connection: Nike, US game giant EA and new collaboration to improve Web3 sports experience
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