Nike launches NFT collection “Our Force 1” in Web3 category “.Swoosh”

NFT collection “Our Force 1” released

Nike, a major sports brand, announced the digital sneaker collection “Our Force 1” on the Web3 platform “.Swoosh” on the 18th. This collection is the first NFT (non-fungible token) with the motif of the company’s symbolic basketball shoes “Air Force 1”.

Old sole, new story.

The #OurForce1 collection features digital renditions of AF1s past, present and future built for the next generation.

Nike’s first-ever virtual collection is inspired by the AF1 Low, a classic style remixed hundreds of times since it dropped in ’82. pic.twitter.com/dlq65VNeAb

— .SWOOSH (@dotSWOOSH) April 17, 2023

Starting April 18th, randomly selected .Swoosh users will be airdropped with a “poster (unlock key)” that will give them access to a pre-sale on May 8th. On May 10th, the entire .Swoosh community will be able to purchase digital items on the Marketplace. There is no upper limit for OF1 issuance.

There are two types of digital boxes, “Classic Remix” and “New Wave”. The former follows the design of Air Force 1 from 1982 to 2006 and has nostalgic decorations. The latter, on the other hand, reflects designs from 2007 onwards and includes unique and customized designs with futuristic touches.

The OF1 box will be sold as a pack that can be opened after a certain period of time, and each will be offered for $19.82 (2,663 yen). The pricing is a nod to 1982, when the Air Force 1 sneaker was first released.

OF1 uses Polygon (MATIC) as its blockchain platform, but the sale does not accept payments in crypto assets (virtual currencies).

Each NFT comes with a 3D file that holders can utilize to “express themselves in new ways”, with a wider range of utility now being added, including “exclusive physical products and experiences”. I plan to

Nike Virtual Studios General Manager Ron Farris said of the company’s Web3 strategy, “We’re looking for new ways to tell stories and build relationships while removing the barriers and limitations of physical products.” there is

“.Swoosh will be the marketplace of the future as more members choose to express themselves beyond the physical and digital worlds,” he added.

connection:Nike Launches Web3 Platform ‘.SWOOSH’

What is the .Swoosh platform

Nike first unveiled the beta version of its .Swoosh platform in November. Membership registration is free, and .Swoosh currently has more than 330,000 members.

The platform will be used as a resource for Web3 education and as a platform for buying and trading digital collectibles. Items purchased with .Swoosh will also be wearable within video games and other immersive experiences.

Additionally, .Swoosh members will be able to create their own collections and earn royalties from sales. In January 2023, Nike held a $5,000 contest for .Swoosh community members to post visual storyboards on Instagram that showcased their footwear design ideas. Four of the prize-winning designs are also used in OF1.

An example of Nike’s Web3 strategy is its acquisition of NFT sneaker studio RTFKT in late 2021. At the end of 2022, we announced the first smart sneaker “Cryptokicks iRL” that fuses digital and reality. The Cryptokicks iRL was limited to 19,000 pairs and sold as NFTs redeemable for physical sneakers.

connection:Nike-owned RTFKT conducts NFT drops that can be redeemed for real sneakers