Nike partners with sports game EA Sports | coindesk JAPAN

Nike’s digital division Nike Virtual Studios and the sports game brand EA Sports of the game giant Electronic Arts announced a partnership on June 1st. It will provide digital content from Nike’s Web3 platform “.SWOOSH” to EA Sports’ game ecosystem.

Nike said in its release that the partnership will allow .SWOOSH members and EA Sports fans to “express their personal style through gameplay” and “create new immersive experiences and unprecedented experiences within the EA Sports ecosystem.” We will achieve a level of customization.”

Nike recently launched its first NFT sneaker collection on .SWOOSH. Despite the postponement of the start date and technical troubles, sales exceeded 1 million dollars (1350 billion yen, 1 dollar = 135 yen).

According to Polygonscan, which can check transaction data on the Polygon blockchain, 97,627 of the total sales of 106,453 have been sold as of this writing.

｜Translation: coindesk JAPAN
｜Editing: Takayuki Masuda
｜Image: Nike
｜ Original: Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games