Nike teams up with EA to improve Web3 sports experience

1 year ago 71

To improve the Web3 sports experience

Major sports brand Nike and digital entertainment giant Electronic Arts (EA) announced today that they have formed a new partnership.

Collaborating departments are “Nike Virtual Studios” and “EA SPORTS”. The purpose of the partnership is to enhance and personalize the virtual sports experience.

What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH pic.twitter.com/AXgidKX7rd

— .SWOOSH (@dotSWOOSH) June 1, 2023

Headquartered in the United States, EA is a company that provides games, content, and online services for personal computers and mobile devices. The company is known for products such as EA SPORTS FIFA and Madden NFL. Although it is a US-based company, its official website is available in Japanese.

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Although the specific details of the collaboration will be announced again in the coming months, it has been revealed that the service will be provided to users of Nike’s Web3 platform “.SWOOSH” and fans of EA SPORTS.

In addition, he explained that he plans to make EA SPORTS products that will be released in the future compatible with .SWOOSH. It provides users with new opportunities for self-expression and creativity through sports and more. Due to regulations, .SWOOSH cannot be accessed from Japan.

A Nike Virtual Studios executive commented:

Nike and EA SPORTS share a belief in innovation, creativity and excellence.

This partnership will open up some very new experiences for the .SWOOSH community and EA SPORTS fans.

An executive from the EA SPORTS & Racing Division also said:

EA SPORTS employees are dedicated to leading the next innovations for sports fans.

Through a new collaboration with our long-term partner Nike, we would like to combine innovation with sports and culture.

About .SWOOSH

Nike announced the launch of .SWOOSH in November last year. First of all, it plans to launch as a platform that can collect digital shoes, jerseys, and accessories that can be worn in games, etc., and has announced that it has adopted the blockchain of the crypto asset (virtual currency) Polygon (MATIC) as its foundation.

connection: Nike launches Web3 platform “.SWOOSH”

Recently, the sale of NFT (non-fungible token) sneaker collection “Our Force 1 (OF1)” has attracted attention. .SWOOSH was still in beta and had some technical issues, but Nike also hailed the release of OF1 as a success.

connection: Nike’s NFT sneaker sales, surpassing $ 1 million in sales but still in stock

In collaboration with EA SPORTS, it is explained that it will provide virtual creation, so there is a possibility that NFT will be used.

What are NFTs?

Abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. The technology is widely used in games, music, art works, and various certificates.

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