Polygon Partners with Salesforce ── Promote NFT Loyalty Program | coindesk JAPAN | Coindesk Japan

Layer 2 scaling solution Polygon has partnered with SaaS giant Salesforce to build an NFT-based loyalty program.

“Salesforce supports Polygon implementation for customers looking to build token-based loyalty programs,” Ryan Wyatt, president of Polygon Labs, tweeted on March 16.

The company announced on Tuesday that it would expand its service to include managing loyalty programs using NFTs.

“Real-time blockchain data from collections made of Ethereum and Polygon can be monitored within the CRM,” Salesforce wrote on its website.

As of this writing, Salesforce did not respond to a request for comment.

Loyalty programs are said to be profitable for businesses. About 40% of a company’s revenue comes from repeat customers, according to data from rewards program provider Smile.io.

In recent years, blockchain technology has expanded its use to increase customer engagement and provide customers with loyalty rewards such as points.

｜Translation: coindesk JAPAN
｜Editing: Takayuki Masuda
｜Image: Shutterstock
｜ Original: Polygon Partners With Salesforce for NFT-Based Loyalty Program