PUMA releases the latest version of its own metaverse, also a virtual space of the Shibuya model

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Latest version of “Black Station” released

Sporting goods giant Puma released version 2 of its own metaverse (virtual reality) “Black Station” on the 13th. It is a space where you can experience the digital world and shop.

Version 2 allows anyone to explore two different virtual worlds.

☁ UNKAI ☁

Your first look at our ethereal city above the clouds.

Fly through the cityscape & experience a digital world unlike any other in our upcoming Black Station experience. pic.twitter.com/DjaRxbcMuw

—PUMA.eth (@PUMA) May 30, 2023

The first world, Unkai, was inspired by the streets of Shibuya, Japan. The dynamic elements are also incorporated into the digital shoes.

🪨 UNTER 🪨

An underground world awaits…

Explore this subterranean labyrinth filled with mystery, color, and rhythm – Only in Black Station. pic.twitter.com/OUgZi2R2WQ

—PUMA.eth (@PUMA) June 5, 2023

The second world, “Unter”, is based on the underground club culture of Berlin, Germany, and incorporates that element into the shoe design.

Exclusive NFT Sale for Puma Pass Holders

Currently in this Metaverse, the digital sneaker “Rulebreaker” can only be purchased by owners of RB tokens airdropped to Puma Pass holders.

Puma Pass is the first NFT (Non-Fungible Token) released by PUMA in September 2022 and was previously known as the Nitro Collection by PUMA. It consisted of two types of NFTs: one tied to the physical sneaker and one that offered an experience related to the shoe itself.

connection: Puma releases NFT-related metaverse “Black Station”

What are NFTs?

Abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. In addition to being used for exchanging “digital items” in blockchain games, it is also an epoch-making way for rights holders (creators) in the “secondary distribution market”, which was difficult to achieve with second-hand sales, as well as proof of ownership of high-priced art works. It is also attracting attention as a means of reduction.

▶Cryptocurrency Glossary

From June 13th to 20th, RB token holders can grant digital wallets access to various products in the Metaverse by burning it in Blackstation.

Puma Pass holders will have the exclusive opportunity to purchase “Materializer NFT” and other NFT collections representing sneakers and more that have not yet been manufactured. Only 4,000 of each NFT will be sold throughout the week, giving it a rarity.

Black Station has several more events and NFT drops planned for this year.

This time, Puma has made it possible to pay by credit card in addition to virtual currency payment as an option at the time of purchase.

Ivan Dashkov, Head of Web3 at Puma, commented:

We are delighted to invite our community into these new worlds to provide an unparalleled shopping experience.

Puma aims to create a community space where people can have new and exciting experiences and shop in the virtual currency and metaverse space.

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