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The Smarter Web Company, the UK’s largest publicly listed Bitcoin-holding firm, has added Coinbase Institutional as a new Bitcoin custody partner.
The move underlines its strategy of strengthening treasury infrastructure while positioning itself among the leading corporate Bitcoin holders worldwide.
Coinbase Institutional will provide secure custody through Coinbase Prime, operating alongside the company’s existing custodians in a multi-custody model.
The decision forms part of Smarter Web’s broader ten-year plan focused on long-term Bitcoin accumulation, a strategy that has already placed it in the top tier of publicly traded Bitcoin treasuries.
The Smarter Web Company RNS Announcement: @CoinbaseInsto as a Custody Partner. The Smarter Web Company (#SWC $TSWCF $3M8.F), a London-listed technology company and the UK’s largest publicly traded company holding Bitcoin on its balance sheet, is pleased to announce the
Coinbase partnership and multi-custodian strategy
By naming Coinbase Institutional, Smarter Web adds another regulated and globally recognised custodian to its treasury operations.
Coinbase Prime, designed for institutional clients, offers execution and custody services built to reduce operational risks for firms managing large crypto reserves.
This partnership forms part of Smarter Web’s multi-custodian strategy, which spreads counterparty risk while enhancing transparency and shareholder protection.
The inclusion of Coinbase adds further credibility to the firm’s Bitcoin-focused treasury model, which has been central to its corporate identity since it first adopted the treasury earlier this year.
Bitcoin holdings reach 2,470 BTC in September 2025
As of 16 September 2025, Smarter Web holds 2,470 BTC in its corporate treasury, valued at about $285 million at prevailing market prices.
The company continues to grow its reserves steadily, most recently adding 30 BTC on 10 September.
The accumulation ties directly into its “10 Year Plan”, announced earlier this year, which outlines a systematic approach to acquiring and holding Bitcoin over the long term.
The company has also raised £17.5 million in July to fund further expansion of its Bitcoin adoption strategy, signalling that additional purchases are planned for the months ahead.
Position in global Bitcoin treasury rankings
Smarter Web’s corporate treasury activities place it at the forefront of the UK market and 26th globally among public companies holding Bitcoin.
By strengthening ties with Coinbase, the firm aims to climb higher in those rankings while reinforcing its presence as a publicly accountable Bitcoin treasury operator.
The dual focus on growth and secure custody reflects broader trends of corporations embedding Bitcoin into long-term financial strategies.
Smarter Web’s structure allows it to maintain transparency through public filings while maintaining resilience through diversified custodianship.
Bitcoin market context
At the time of writing, Bitcoin trades at $115,456, showing a daily increase of 0.57%.
Source: CoinMarketCap
Market sentiment has shifted towards optimism, with expectations for a move beyond $117,000 and potential tests of the $120,000 level.
Against this backdrop, Smarter Web’s treasury expansion demonstrates how corporate adoption remains closely tied to broader market trends.
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