Socios boosts expansion in US with 13 NFL partnerships

Socios.com, a cryptocurrency fan engagement app, is stepping up its expansion efforts in the United States. Following its partnership with the New England Patriots in November last year, the platform is collaborating with 13 more teams of the National Football League, or NFL.

13 in one day.

Take a bow, @SociosUSA

— Socios.com (@socios) April 13, 2022

Socios, known for its flagship ‘fan token’ product, has signed multi-year marketing contracts with 13 of the 32 NFL teams, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Cleveland Browns, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, New York Giants, and more.

The partnership deals also come as the league lifted its restrictions on NFL sponsorships with blockchain-related companies, such as Coinbase, Crypto.com, and others. However, the teams are still prohibited from directly promoting cryptocurrencies or any other tokens.

Ergo, Socios has not included fan tokens in its contracts, making the deals “more conventional brand affinity-type engagements” for now, Max Rabinovitch, chief strategy officer at Socios, told media outlet Decrypt. Presently, the company claims to primarily focus on providing fan sweepstakes, digital fan voting, social media content, gameday check-ins, and more.

Socios has issued fan tokens for various sports teams and leaques, including tokens for the Union of European Football Associations (UEFA), Paris Saint-Germain, Italian soccer team Juventus, and Manchester City F.C. Tokens are issued on a chain hard forked from the Ethereum blockchain.

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