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Sony Electronics Singapore has enabled direct USDC payments via Crypto.com Pay at its online store, marking the first time a major consumer electronics brand in the country has integrated cryptocurrency payments.
The rollout began this week and allows shoppers to use the US dollar-pegged stablecoin for purchases, with plans to support more digital assets soon.
The move is part of a broader strategy by Sony to align its retail infrastructure with Singapore’s fast-evolving fintech landscape, following its earlier Web3 initiatives and the launch of its Ethereum Layer-2 blockchain, Soneium.
The integration showcases a growing shift among legacy tech firms toward practical crypto adoption.
Promo rewards early Crypto.com users
Shoppers at the Sony Store Online Singapore can now pay directly using USDC, facilitated by Crypto.com Pay.
This collaboration represents a significant milestone for Sony Electronics Singapore, which becomes the first major electronics retailer in the country to support crypto payments at checkout.
Buy Sony products using Crypto.com Pay! We’re excited to be partnering with @SonyElectronics Singapore to facilitate direct crypto payments on their online store for our SG users 🇸🇬 Another way we’re empowering (cont) spr.ly/l/6013FXrLb
Payments are currently limited to USDC, but Sony has confirmed that support for additional tokens will be added in the near future.
The new payment option aims to streamline the checkout experience, allowing Crypto.com users to spend their crypto balances without conversions.
The promotion accompanying the launch includes two tiers of rewards: The first 50 customers who spend at least $220 using Crypto.com Pay will receive a LinkBuds speaker, which retails for around $220.
Meanwhile, 150 users who spend at least $73 will be credited 20 USDC. The offer is valid until 30 April 2025, and users meeting the higher threshold can claim both rewards, subject to availability.
Web3 move follows Soneium launch
Sony’s crypto checkout follows a string of blockchain-related developments by the tech giant. On 14 January 2025, Sony launched the mainnet for Soneium, its Ethereum Layer-2 network built by the Blockchain Solutions Lab.
Soneium is designed to simplify blockchain interactions, support Web3 applications, and enhance user experiences around digital ownership and content creation.
The Soneium launch was supported by a public engagement campaign, Soneium Conquest, which ran for four weeks and introduced consumers to the platform’s core features.
This campaign was part of Sony’s long-term vision to explore the potential of blockchain for entertainment, gaming, and commerce.
While Soneium represents Sony’s infrastructure layer in the Web3 space, the Crypto.com partnership reflects a consumer-facing application of crypto in everyday retail.
The company’s dual approach demonstrates a commitment to integrating blockchain both behind the scenes and at the point of sale.
Singapore leads crypto adoption
Sony’s USDC payment option arrives at a time when Singapore is positioning itself as a key player in the digital finance space.
With strong regulatory support for fintech innovation and crypto-friendly policies, the city-state has attracted several Web3 and blockchain projects.
The collaboration also serves Crypto.com’s aim of mainstreaming crypto spending, showing how stablecoins like USDC can be used for practical purchases.
By working with Sony, the payments platform gains exposure to a broader customer base, especially those already embedded in the consumer tech ecosystem.
The success of the current promotion and the expansion into other tokens could influence similar integrations in Sony’s other regional markets.
For now, however, the Singapore launch is being watched closely as a real-world use case for crypto transactions in retail, beyond speculation or gaming.
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