Sorare signs a multi-year partnership with the English Premier League, the pinnacle of soccer

Sorare partners with Premier League

Major blockchain game company Sorare announced on the 30th that it has signed a multi-year license agreement with the English Premier League, one of the four major football leagues in the world.

Sorare is a fantasy sports (simulation) game based on the Ethereum (ETH) chain, featuring professional soccer players.

With this license agreement, users can own digital cards that reflect real-time player information as NFTs (non-fungible tokens) and participate in tournaments where card owners compete against each other. You can earn crypto assets (virtual currency) Ethereum (ETH) and collectible tokens in the game.

The partnership allows Sorare users to collect, buy and sell digital cards of all 20 Premier League club players and incorporate them into their own teams. Japan national team MF Kaoru Mitoma, who belongs to England’s first division Brighton, and Japan national team DF Takehiro Tomiyasu, who belongs to Arsenal, have also appeared as digital cards.

In October 2022, Sky News reported that the contract was expected to be worth approximately 5.1 billion yen (approximately $34.7 million) per year, but Sorare did not disclose the official contract fee with the Premier League.

Welcome to the House of Sorare.

Your @premierleague legacy starts now. #Build Your Legacy: https://t.co/q4bDnlT2qq pic.twitter.com/c2m0j0gqwz

—Sorare (@Sorare) January 30, 2023

Relation:Coincheck NFT to handle fantasy football game “Sorare”

Sorare User Scale

Sorare’s NFT can be bought and sold on the NFT marketplace “Coincheck NFT (β version)” operated by Coincheck Co., Ltd., but it also supports free play. Sorare CEO Nicolas Julia told CNBC that 87% of Sorare users enjoy free-to-play.

More than 608,000 accounts participated in the Sorare: Global Cup 22 alone, which was held last November in partnership with national soccer teams from 18 countries.

Meanwhile, Sorare is working with other sports teams besides soccer. In September 2010, the US National Basketball Association (NBA) also signed a multi-year contract as an official NFT partner. The NBA version of the Sorare NFT game is being released over the 2022-23 season.

Relation:US NBA signs official NFT partnership with Sorare

Sorare has raised about ¥75 billion ($680 million) in a funding round led by Softbank and others in September 2021.

Relation:Invested in soccer NFT game “Sorare” led by Softbank, with series B of 75 billion yen

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