Spotify Gives NFT Owners Only Access to Music, Experiments with New Features

Experiment with NFT functionality

It turned out that Spotify, a major digital distribution company for music and podcasts, is testing a new feature that utilizes NFTs (non-fungible tokens).

We are currently testing the ability to give access to playlists only to specific NFT owners. Currently, the feature is only available to Android users in the US, UK, Germany, Australia and New Zealand.

Regarding the content of this time, we cannot confirm the official announcement from Spotify, but multiple projects participating in the test have released information. For example, the Bored Ape Yacht Club (BAYC)-related music group “KINGSHIP” announced on the 23rd that it had launched a playlist that can be listened to with tokens on Spotify.

We, KINGSHIP strive to ALWAYS be at the forefront of technology and music.

Now, we’re taking this commitment a step further by launching a brand new token-enabled playlist with @Spotify!

This is a special curated playlist exclusively for KINGSHIP Key Card (NFT) holders. pic.twitter.com/5ftjk8OgC6

— KINGSHIP (@therealkingship) February 22, 2023

KINGSHIP has released a playlist to owners of “KINGSHIP Key Card NFT”. By connecting a wallet such as Metamask, users will be able to listen to music in playlists.

It seems that Spotify users are expanding in this test. The co-founder of another NFT project “Overlord” selected as a test participant told cryptocurrency media “Decrypt”, “There are people in the community who have downloaded Spotify for the first time and upgraded their status to premium members. There are people,” he said.

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Spotify and Web3

This isn’t the first time Spotify has shown interest in or tested implementation of Web3 technology. In the past, he also participated in the management association of the stablecoin project Diem (formerly Libra), which was led by Meta (formerly Facebook).

Diem’s ​​project ended without a successful launch, but Spotify tested the NFT technology last May. We set up an NFT collection on the artist’s official page on a trial basis.

This service is only available to select Android users in the United States. When you tap an NFT, it was a mechanism to transition to an external NFT marketplace such as “OpenSea”.

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Regarding the playlist test this time, a Spotify representative simply explained to “CoinDesk” that “we are doing a lot of testing to improve the user experience.” He didn’t say if it would actually launch as a public service.

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