Starbucks, former major leaguer Mika Johnson and NFT collaboration

1 year ago 74

New NFT released as part of the Web3 experience

Major coffee chain Starbucks has announced that it will collaborate with former Major League Baseball (MLB) player Mika Johnson on its proprietary NFT (Non-Fungible Token) program.

This collaboration NFT “Aku Adventure” will be released on July 17th. Until August 13, 2023, it will be accessible only to members of the Web3 experience “Starbucks Odyssey”.

Starbucks will also be doing a charity project as part of this NFT collection release. It announced that it will donate approximately 14 million yen ($100,000) to Blessings in a Backpack, a non-profit organization that provides weekend meals to school-age children who may face starvation across the United States. is.

Former Major League Baseball player Mika Johnson launched the “Aku” NFT project in February 2021 with an astronaut motif. NFT is also a collection of 3D avatars that grant access to the metaverse “Akuverse”.

Blessed with another Mega Monday, GM Aku fam! pic.twitter.com/LODPUFJz3N

— Aku Akutars (@AkuDreams) June 12, 2023

What is Starbucks Odyssey?

Starbucks has announced that it will launch the Web3 experience “Starbucks Odyssey” in September 2022. It will be offered to U.S. members and employees of the Starbucks Rewards loyalty program.

It uses the blockchain of the crypto asset (virtual currency) Polygon (MATIC), and participants can accumulate and purchase digital stamps issued as NFTs.

It also features a series of experiences called “journeys” that allow participants to tour virtual coffee farms and play games. After completing one journey, you can get a polygon-based NFT (journey stamp) and Odyssey bonus points.

By collecting NFT stamps, participants can also get benefits such as virtual lectures where they can learn how to make drinks, original goods, and participation in store events.

Brady Bulwer, Starbucks CMO, said Web3 is a way to reward and connect with customers like never before.

connection: US Starbucks adopts Polygon (MATIC) to use NFT to provide Web3 experience

In March, Starbucks released a limited NFT collection “The Siren Collection” for participants of this “Starbucks Odyssey”.

The siren collection @Starbucks pic.twitter.com/BYz5RJiZ3y

— wedway (@wedway88) March 15, 2023

2,000 NFT stamps are sold for about 14,000 yen ($100) each, with the mermaid motif of the company’s logo mark. It was a system that only invited people were given the right to purchase, but it was sold out in less than 20 minutes from the start of sales.

Furthermore, in April, “The First Store” was released as the second NFT collection. It consists of a collection of 5,000 items with the motif of the first Starbucks store, and is sold for $ 100 each. Currently sold out.

What are NFTs?

Abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. In addition to being used for exchanging “digital items” in blockchain games, it is also an epoch-making way for rights holders (creators) in the “secondary distribution market”, which was difficult to achieve with second-hand sales, as well as proof of ownership of high-priced art works. It is also attracting attention as a means of reduction.

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