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Japan-based beverage company Suntory Group plans to enter the global tokenized real-world assets market with its first pilot on the Avalanche blockchain.
The company announced its plan on Nov. 20, outlining the rollout of the first-ever sale of tokenized products featuring bottled beer. Per the details, Suntory is set to offer access to tokenized Premium Malt’s beer.
Rio “Popeye” Inaba, chief digital innovation officer at Suntory, and Roi Hirata, head of Ava Labs Japan, revealed the development during the Thailand Blockchain Week.
Suntory is famous for its “Yamazaki Whisky.” Now the company aims to offer customers limited access to its tokenized Premium Malt’s bottles. As noted in a blog post, Japan users will have access as early as this November.
“As part of the project, the 715ml Premium Malt’s beer—aged in Yamazaki Whisky barrels—will feature near-field communication (NFC) technology on the neck of the bottle. When the cap is opened and the NFC tape is broken, customers will receive a Non-Fungible Token (NFT) as a certificate of consumption, providing a unique digital collectable for Premium Malt’s enthusiasts,” Avalanche wrote.
Avalanche sees RWA traction
The news comes as Avalanche continues to see notable growth and traction across the RWA market. It includes partnerships with some of the largest players in the industry.
In one of these collaborations, tokenization platform Securitize and digital assets provider Elixir have teamed up to bring the decentralized US dollar, deUSD, to Avalanche.
Securitize and Elixir are offering the deUSD RWA Institutional Program to the Avalanche ecosystem. The program introduces more than $1 billion of tokenized real-world assets to DeFi.
deUSD comes to Avalanche. In collaboration with @Securitize, @elixir’s deUSD RWA Institutional Program introduces over $1B of tokenized RWAs to DeFi.
What this means is that the market can leverage Elixir’s RWA program to earn yield.
Notably, investors holding BlackRock’s USD Institutional Digital Liquidity (BUIDL) fund as well as other tokenized assets Securitize issues now have access to deUSD liquidity. They can deploy this across decentralized finance protocols to earn yield.
BlackRock expands BUIDL to Avalanche
Recently, BlackRock expanded its fund to five blockchains, including Aptos, Avalanche, Arbitrum, Optimism and Polygon.
The asset management giant, which is currently dominating the Bitcoin spot ETF market with its iShares Bitcoin Trust, debuted BUIDL in March.
BUIDL initially launched on Ethereum and is the world’s largest tokenized US Treasurie fund by market value.
Per rwa.xyz, the fund’s total assets under management currently stands at over $536 million.
Ondo Finance’s USDY and Franklin Templeton’s FOBXX are the next two largest with $452 million and $410 million respectively.
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