Telegram integrates Toncoin (TON) for ads, sharing revenue with channel owners

In a recent announcement, Telegram, the leading messaging platform, has revolutionised in-platform advertising by introducing Toncoin integration for ad purchases.

This move, spearheaded by CEO Pavel Durov, aims to empower channel owners and advertisers alike while leveraging the capabilities of the TON Blockchain.

Sharing revenue with Telegram channel owners

In a move set to redefine social media monetization, Telegram has announced a generous reward system for channel owners, offering them 50% of the revenue generated from ads displayed in their channels.

This unprecedented initiative comes as a boon for channel owners, providing them with a lucrative opportunity to capitalize on the massive viewership of over 1 trillion views monthly on Telegram channels.

Channel owners with at least 1000 subscribers can participate in this program, allowing them to withdraw their rewards without any fees or reinvest them into various Telegram features.

With the impending availability of withdrawals for channel owners on Fragment, this initiative is poised to fuel further growth and monetization of Telegram channels.

Toncoin (TON) based ads

To facilitate revenue sharing, Telegram has introduced TON-based ads, which users can purchase using Toncoins, the cryptocurrency powered by the TON Blockchain.

This strategic decision stems from the TON Blockchain’s reputation for low fees, high transaction speeds, and remarkable transaction capacity.

With TON-based ads, advertisers have complete control over their advertising campaigns, including the channels where their ads appear and the budget allocated. This level of granularity ensures maximum relevance and effectiveness for advertisers, while also benefiting channel owners directly.

Telegram ads stand out from conventional advertising methods by being exclusively displayed in large public channels, avoiding intrusion into personal chats or other interfaces.

Moreover, they are contextually based on the channel’s content rather than user data, aligning with Telegram’s commitment to user privacy.

TON price reaction

Amidst these developments, Toncoin’s price experienced a notable rally, reflecting positive investor sentiment and confidence in Telegram’s strategic initiatives.

TON’s price sharply rose to $5.4792 after Telegram’s announcement before pulling back to $5.1057. With a current price of $5.29 at press time and a market cap of over $18.361 billion, Toncoin continues to demonstrate resilience.

Despite market fluctuations, Toncoin’s rally by 1.80% in the last 24 hours signals positive sentiment and underscores its potential for long-term growth.

With Toncoin’s resilience and strength in the market, coupled with Telegram’s commitment to decentralization and stability, the future looks promising for both the platform and the cryptocurrency ecosystem.

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