The advertising war for Bitcoin spot ETFs begins — Bitwise announces its first advertisement | CoinDesk JAPAN

It is generally expected that the U.S. Securities and Exchange Commission (SEC) will approve Bitcoin spot ETFs (exchange traded funds) as early as January 2024, and Bitwise Asset Management (Bitwise Asset Management) Management) released what appears to be the first advertisement for a Bitcoin spot ETF on the 18th.

Actor Jonathan Goldsmith, who has appeared in many advertisements for the beer brand Dos Extract and is known as “The Most Interesting Man in the World,” said, “You know what’s interesting these days? It’s Bitcoin.” That’s the answer.

In addition to Bitwise, a number of other companies have applied for Bitcoin spot ETFs and are awaiting SEC approval. Unlike larger companies like BlackRock, the world’s largest asset manager, Bitwise has been offering crypto ETF products for several years, and the end of the ad says, “Crypto experts It is clearly stated that “supporting ETF”

Bitwise’s current products include the Bitwise Bitcoin and Ether Equal Weight Strategy ETF (BTOP) and the Bitwise Bitcoin Strategy Optimum Roll ETF. BITC), both of which are based on futures.

｜Translation and editing: Rinan Hayashi
｜Image: Shutterstock
｜Original text: Bitcoin ETF Ad War Officially Underway With Bitwise Campaign