The reason why “Asia” is dominant in the Web3 game market = report

Asian dominance in the game market

On the 13th, distributed app data company DappRadar, in collaboration with Tokyo-based Pacific Meta, released a report analyzing consumer behavior for Web3 games in Asia and Japan.

Even in the Asian market, which has been driving the world’s game industry so far, interest in Web3’s blockchain game that utilizes its own token is high.

In recent years, major game companies have begun to incorporate blockchain technology into their development, and combined with the cultural background of favoring RPG games, the Web3 game market has the potential to grow significantly.

According to reports, Asia’s gaming population has reached about 1.7 billion, accounting for 55% of the world’s gaming population. The annual sales are over 9.68 trillion yen ($72 billion). In addition, developing countries such as Southeast Asia are expected to grow economically in the future, and it is expected that the Asian market share will further expand as the game purchasing power per user increases.

Developed countries such as China, Japan, and South Korea play a major role in the Asian game industry, and 62 of the top 100 companies by market capitalization are from these three countries. In addition, interest in blockchain technology is particularly high in Asia, and some game companies, such as Nexon, Square Enix, and Sega, have begun to incorporate blockchain technology into their IP (intellectual property).

Blockchain technology allows gaming companies to create and distribute game-related digital assets that players can buy and sell, such as in-game currency and items. The technology also makes transactions secure and transparent, making it an “attractive option” for gaming companies, the report said.

Also, unlike the United States, where strategy and action games are mainstream, the Asian game market tends to prefer RPGs (role-playing games), as seen in the “Final Fantasy” and “Dragon Quest” booms. The report analyzes that RPGs are suitable for incorporating blockchain technology and open worlds because they create and exchange in-game assets. He concluded that the Asian Web3 game market is poised for significant growth and innovation as it is increasingly adopted for RPGs.

Japanese blockchain game market

Pacific Meta conducted a market research on blockchain games targeting 1,030 men and women in their 20s to 70s in Japan. As a result, the recognition of blockchain games was only about 40% at the moment, but 56.8% of those who knew and 48.6% of those who did not had a favorable opinion of blockchain games. Since we have it, we judge that there is ample potential demand for blockchain games among the general public.

The most appealing points about blockchain games are that they can be played for free, that they can be played on smartphones, and that rewards (with monetary value) such as NFTs (non-fungible tokens) and virtual currencies are available in the game. You can get it” continues.

Based on these survey results, the report concludes that blockchain game developers are prioritizing mobile as a platform and incorporating elements of P2E (play and earn) to successfully stimulate the growing interest in blockchain games among Japanese people. Point out that it can be used. He argued that the Japanese game market may shift to Web3 games.

connection:web3 and the AI ​​field are LDP policies, and the LDP Policy Council approves the white paper

From Web2 to Web3

The report takes up the case of a well-known Asian company that is actually moving from Web2 to Web3.

• Sony: NFT-related patent application
• Bandai Namco: Deploying the Gundam-themed Metaverse “Side-G”
• Square Enix: Developing polygon-based NFT game “Symbiogenesis”
• Sega: Development of Web3 game based on “Sangokushi Taisen”, adoption of game-specific blockchain Oasys
• Oasys: P2E strategy game in development “Defend the Kingdoms”, 50,000 pre-registrations before launch
• YGG Japan: The world’s largest blockchain game guild “Yield Guild Games” is the mother organization.Development of environment for blockchain games using Japanese IP
• Wemade (Korea): Successful Web3 game “Mir 4 Global” launches its own L1 blockchain
• Netmarble: Building an ecosystem with its own blockchain Marblex, releasing many NFT games
• Com2uS: Developed PoS blockchain “XPLA” using Cosmos SDK

Anime NFT Collection

Anime-based NFT collections have also attracted a lot of attention in the past six months, with the top 1000 NFT collections accounting for 10.73% of the transaction volume.

The report analyzes 30 anime NFT collections from this period. The average transaction volume for a single collection was approximately ¥179 million ($1,331,354) and the average sales amount was ¥68,755 ($511.12).

“Japan’s gaming culture has become more closely linked to the world’s overwhelmingly popular anime in recent years, and NFTs are forging an even closer relationship,” the report said.

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