The Weeknd collaborates with Binance to launch the first crypto-powered world tour

Cryptocurrencies have recently been a major focus of attention, owing to the current bear market and mounting anxieties. Meanwhile, some positive news from the music world is being sweetened with cryptocurrencies.

Binance, the world’s biggest crypto exchange by transaction volume, has announced a collaboration with The Weeknd, the famed singer, songwriter, record producer, and global music prodigy.

According to the official announcement, Binance said today that it would be the official sponsor of The Weeknd’s “After Hours Til Dawn” tour, which will take place in July 2022. This is the first worldwide concert tour to use Web 3.0 technologies to improve the audience experience.

To make this happen, Binance has teamed up with HXOUSE, a think tank and community incubator for creative businesses, to create an exclusive NFT collection for The Weeknd’s tour and co-branded tour apparel.

Furthermore, attendees’ virtual ticket stubs can access commemorative NFTs, which will present fans with one-of-a-kind experiences.

The Weeknd founded the XO Humanitarian Fund earlier this year as a United Nations Globe Food Programme (WFP) Global Goodwill Ambassador to help WFP’s lifesaving emergency operations in hunger hotspots worldwide.

Binance will contribute $2 million to the XO Humanitarian Fund, which World Food Program USA manages, to celebrate the start of the tour. Furthermore, The Weeknd and Binance are producing a specifically designed NFT line, with 5% of sales benefiting the XO Humanitarian Fund.

Commenting on his association with Binance, The Weeknd commented: 

“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge.”

He further added:

“It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”

Meanwhile, Binance’s co-founder Yi-He mentioned: 

“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue.” 

He further added: 

“Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”

The world is changing faster than ever before, and given the tremendous potential of blockchain and cryptocurrencies, this is only the beginning. Moreover, a collaboration between two industry heavyweights is a significant indicator that crypto is gaining mainstream recognition.

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