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Deploying Toei Animation’s IP to LAND
Minto Co., Ltd. collaborated with The Sandbox and Toei Animation Co., Ltd. on the 19th to produce LAND in collaboration with Toei Animation’s IP on the Web3 gaming metaverse (virtual space) “The Sandbox”. announced that it will carry out
As a pioneer of Japanese animation, Toei Animation produces Japan’s largest and world-class animation works such as “Dragon Ball”, “Bishoujo Senshi Sailor Moon”, and “One Piece”.
In the future, we plan to provide the world view of Toei Animation through the virtual space “LAND” of the blockchain game “The Sandbox”. Satoshi Shinohara, Managing Director of Toei Animation Co., Ltd.
In recent years, a new concept called “Metaverse” has emerged. We at Toei Animation will finally set sail into this ocean. We are very happy and proud to have partnered with The Sandbox and Minto. I believe that this “fleet” organized now will surely be able to discover new continents and sea routes that will serve as guidelines for the entertainment industry in the future. What kind of adventures and stories will the various works and characters we have created so far go on in new fields? I’m really looking forward to it.
The Sandbox is the Web3 gaming metaverse of the “The Sandbox” series, which boasts 40 million users. The Walking Dead, Atari, Gucci, etc. have already partnered with apparel and IP (intellectual property such as characters) brands around the world. The Sandbox COO and co-founder Sebastien Borget said:
I have always had Toei Animation IP in my life. While I’m happy, I feel a sense of responsibility that I have to deliver good content to the world. I will remember this partnership many times in my lifetime.
connection:The Sandbox Partners with “Captain Tsubasa” to Produce LAND with Minto
About Minto Co., Ltd.
Minto Co., Ltd., which produces Toei Animation’s IP at The Sandbox, is engaged in three businesses: SNS content x advertising for content centered on manga and anime, character crossing and webtoon IP production, and Web3 (distributed web) development. handle.
Minto announced in January that it would collaborate with The Sandbox and Coamix Inc. to produce Seikimatsu LAND, which recreates the world of Fist of the North Star. In June 2010, he announced that he would produce “Captain Tsubasa Land” in collaboration with TSUBASA Co., Ltd.
connection:“Fist of the North Star” to The Sandbox, Minto and others to co-produce virtual space
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