UFC Selects VeChain as its first official layer 1 blockchain partner

The mixed martial arts organisation UFC has appointed VeChain as its first official layer 1 blockchain partner.

The collaboration, beginning on Saturday, June 11, includes a range of synergies into UFC live events and exclusive content for its digital and social media platforms, according to the official statement.

According to claims, the deal is worth $100 million and will extend for five years. Following its 2015 debut, Vechain acquired relationships with many industry-leading organisations, including BMW Group and Walmart.

UFC provides a unique platform for VeChains’ expansion due to the franchise’s large fan base and global prominence. Around 900 million homes in 175 countries have access to UFC broadcasts and events, contributing to this collaboration being a huge success.

Under the terms of the multi-year arrangement, VeChain will get access to official UFC fighter rankings, giving it exposure across live broadcasts and the UFC’s website.

VeChain will also have a brand presence inside the Octagon at 42 yearly UFC events and 10 Dana White Contender Series events.

In addition, UFC 275 will showcase sponsored footage and assets supporting VeChain. This is the first event to take place in Southeast Asia.

Moreover, the deal provides boxers with reward packages in the form of a yearly Brand Ambassador fund.

Commenting on this huge achievement, Sunny Lu, co-Founder and CEO of VeChain mentioned that:

“It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability.”  

He further added: 

“This is just the beginning of a multi-year relationship with UFC, and we really look forward to changing the world together.”

The public VeChainThor blockchain is remarkable in that its technologies have been implemented commercially at industry and government levels across various sectors.

Their technology has the potential to dramatically revolutionise the global economy by vastly improving data openness and security and by enabling unprecedented cooperation utilising trustless data provided by a blockchain.

In addition, VeChainThor is mainstreaming applications in areas like sustainability, carbon management, supply chain & logistics, energy, medical, and others.

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