US Web3 front line: entertainment, royalty, game industry preparing for mass adoption | CoinDesk JAPAN | CoinDesk Japan

Aiming for 1 billion users

Industries such as entertainment, royalty, and games are poised for mass adoption of Web3. While the crypto-asset (virtual currency) market remains sluggish and leaves many issues, sentiment around Web3 and a decentralized, creator-focused digital future remains positive.

Entertainment as a “stealth” tool

Entertainment industry executives say visual media like TV and movies have the potential to onboard large consumers to Web3 in stages and fluidly. Chris Jacquemin, head of digital strategy at global talent agency WME, said: “Mainstream adoption seems like it just happened to be driven by this technology rather than perhaps a conscious choice.” Told.

NFT membership and fandom activation

NFTs give artists more control over how tickets are distributed and how fans are rewarded for engagement, ticket and royalty experts say.

“Artists who issue their own NFTs are experimenting with sales methods that utilize tokens, preparing premier seats and advance performances for those who hold a large number of tokens, or simply pre-selling tours. said David Marcus, executive vice president of US ticket company Ticketmaster.

*Fandom: A term that collectively refers to enthusiastic fans and the culture created by such fans.

A game that offers “true ownership”

Gamers around the world spend billions of dollars each year on in-game assets, but they never own them, according to gaming industry leaders. But NFTs allow players to buy, sell, and trade those assets. In short, NFTs bring value to players inside and outside the game.

“It’s just that you get something back for what you put into the game. It’s like owning some kind of interoperable utility,” said Yuga Labs, chief gaming director of popular NFTs. Officer Spencer Tucker said.

spectacular effort

Each major sneaker maker has partnered with the Web2 and Web3 brands to continue providing digital goods to millions of fans. These collaborations provide meaningful utility and well-designed digital items, proving that Web3 is not intrusive and inconvenient.

Nike partners with Fortnite

Nike continues to expand in the digital realm with new partnerships. Partnered with popular online game Fortnite to launch Airphoria, a new virtual experience that rewards players with digital sneakers. Trying to get Fortnite’s 240 million users to “.SWOOSH”.

“Airphoria” was built in collaboration with Nike, Fortnite publisher Epic Games, and Beyond Creative, which produces branded games within Fortnite, allowing players to use digital items across Fortnite and .SWOOSH. It is said that it will be

“This is all part of a larger effort to bring Nike’s Air Max brand into the world of Fortnite with great graphics, islands, account linkages and more,” an Epic Games spokesperson told CoinDesk.

PUMA Launches NFT Sneakers

Puma has unveiled a new sneaker dubbed the GutterMelo MB.03. NFT and real sneakers are paired and will be sold on the popular NFT marketplace “OpenSea” on the 29th.

The colorful sneakers are a collaboration between Puma, Web3 streetwear brand “Gutter Cat Gang” and NBA player LaMelo Ball.

｜Translation: CoinDesk JAPAN
｜Editing: Takayuki Masuda
| Image: Airphoria (Nike/Epic Games)
｜Original: How Gaming, Loyalty and Entertainment Are Adapting to the Rise of NFTs and Web3