web3 needs a reboot: Salesforce executive[Consensus 2023]| coindesk JAPAN

Web3 isn’t over, but it needs a major makeover for mass adoption, said Marc Mathieu, head of innovation at Salesforce.

After the onset of the cryptocurrency market slump, countless online responses have been made to the concept of the metaverse, and even web3, once promoted by tech giants like Meta (formerly Facebook) and Nvidia. Full of positive opinions.

If those involved in web3 development can focus on creating a community around decentralization and the value that is important to the younger generation who will ultimately participate in the new experience, web3 could be revived. Mr Matthew said.

“Decentralization of the Internet for the people, by the people… This is one of the key elements necessary for the reboot of web3.” because it corresponds to

The values ​​of web3 are generally understood as promoting decentralization, transparency and self-sovereignty. However, according to Matthew, these values ​​alone will not drive the mass adoption of web3, the “next Internet.”

web3 must also introduce business models that meet the needs of the next generation of Internet users. Matthew pointed out that web3 is still lacking a killer app, while noting the groundbreaking arrival of the iPod that puts 1,000 songs in your pocket.

“The iPod was not a major technological innovation, but it was an innovation in user interfaces and business models, and an innovation in communication.” is still missing

｜Translation: coindesk JAPAN
｜Editing: Takayuki Masuda
｜Image: Consensus 2023/CoinDesk
| Original: Salesforce Exec: Web3 Needs a ‘Reboot’